ReachForce and Marketing Lucidity Partner to Provide Complete Demand Generation Solution; Marketing Lucidity, founded by former salesforce.com executive, aligns efforts with ReachForce to drive targeted marketing initiatives

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ReachForce Inc. and Marketing Lucidity announced today a joint partnership to combine Marketing Lucidity's core marketing planning offerings with ReachForce's custom contact data solutions. As a result, B2B Marketers are better able to measure the ROI from demand generation initiatives. The joint solution enables B2B marketers to plan and execute targeted marketing campaigns in order to increase demand generation effectiveness.

We are excited about the synergy this partnership will create for our customers.

ReachForce Inc., a worldwide provider of OnDemand data solutions, and Marketing Lucidity, a leader in marketing operations services, announced today a joint partnership to combine Marketing Lucidity's core marketing planning offerings with ReachForce's custom contact data solutions. As a result, B2B Marketers are better able to measure the ROI from demand generation initiatives. The joint solution enables B2B marketers to plan and execute targeted marketing campaigns in order to increase demand generation effectiveness.

Marketing Lucidity, founded by David Dahlberg, former Vice President of Field Marketing, Operations and International Marketing at salesforce.com, has created a simple process that assists B2B marketing organizations develop a proprietary lead model. The solution establishes marketing's lead and pipeline goals customized for an organization utilizing a comprehensive series of variables, including sales targets, sales pipeline metrics, and marketing goals. It is tailored to the organization's requirements, including specific lead and pipeline goals for each and every sales group by region, industry, or size of target customer.

"We look to Marketing Lucidity as a valuable partner in our effort to change the way marketers look at demand generation," said Suaad Sait, CEO of ReachForce. "Gone are the days of 0-3% response rates. In today's metrics-driven marketing it's no longer acceptable for Marketers to be wrong 97% of the time. David Dahlberg's expertise in field marketing and demand generation will help our customers increase the effectiveness of their lead generation campaigns, thus driving more revenue opportunity."

ReachForce Data Solutions give marketing and sales teams the ability to target their initiatives at the right decision maker at the right company, every time. By identifying a person's role within an organization instead of just a title, marketing and sales teams are able to better refine messaging to the right buyers, key influencers and evaluators at target companies. Building custom contact databases based on a person's role or function in the targeted company ensures increased marketing program results and accelerated sales cycles.

ReachForce's new Software as a Service (SaaS) product, ReachForce Insight, analyzes customer win data and sales pipeline flow to provide a marketing-centric view of market segments that are ripe for demand generation campaigns. Insight, together with Marketing Lucidity's Lead Model, will provide Marketers the tools they need to better target their demand generation efforts.

"By partnering with ReachForce, our customers will be able to take the next step in lead generation by filling the model Marketing Lucidity creates with customized role-based contacts," said David Dahlberg, founder of Marketing Lucidity. "We are excited about the synergy this partnership will create for our customers."

ReachForce provides OnDemand data services to deliver high quality contacts in targeted companies, enabling the creation of scalable demand generation programs dictated by Marketing Lucidity's Lead Model service. Combining ReachForce and Marketing Lucidity services establishes goal alignment across pipeline generation functions, including sales, marketing and business development.

About ReachForce
ReachForce is the worldwide provider of OnDemand Data Solutions for CRM - Driving Marketing initiatives and Sales effectiveness. ReachForce Solutions are designed to quickly highlight target market 'sweet spots' based on customer wins and sales funnel analysis as well as identify the right decision making unit based on their role in the organization, not just their title. By enabling marketing and sales teams to focus their demand generation efforts on the right role-based decision makers in the right target companies for their products or services, ReachForce data is increasing demand generation effectiveness and accelerating sales cycles. ReachForce customers have increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM investments.

About Marketing Lucidity
Marketing Lucidity offers a range of services enabling business-to-business organizations to better plan and execute marketing programs. Marketing Lucidity's core marketing planning offerings include Lead Modeling, Metrics-based Goal Development, and Lead Conversion Optimization. Marketing Lucidity also offers a range of services that complement its marketing planning offerings, including Outsourced CMO and Demand Generation Services and CRM and Marketing Application Implementations. Marketing Lucidity's list of customers consist of organizations both large and small, including Omniture Inc., Cognos, Information Resources Inc., Gate58 Marketing, Eccentex Corporation, 3 Olive Solutions, and Model Metrics. To learn more about Marketing Lucidity, visit http://www.marketinglucidity.com.

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