Papilia's Donor Management Solution Now Available on Salesforce.com's AppExchange

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Papilia and Salesforce.com Foundation join forces to enable nonprofit organizations to manage fundraising with corporate sponsors online

Papilia, a pioneer in online fundraising solutions for nonprofit organizations, today announced that it has joined forces with the Salesforce.com Foundation to enable nonprofit organizations to manage fundraising with corporate sponsors via a revolutionary online donor management solution, available on salesforce.com's AppExchange. Built on the Force.com platform, this on-demand offering will remove the complexities typically associated with corporate fundraising, allowing nonprofits to enable their corporate donors to easily encourage, track and manage monthly and one-off employee donations online.

The new Papilia solution will make it much simpler for organizations and their employees to contribute to fundraising efforts. By logging on to a Papilia-powered, private-labeled on-demand application, employees will be able to elect to donate in one of three ways: via a payroll deduction, on-the-fly as a pledge, or instantly by entering their credit card information. Additionally, employees will have the ability to give in their own currency, using PayPal's unprecedented sixteen-currency capabilities. To answer the need for ease-of-use on the corporation's side, integration with Salesforce is completely seamless, enabling donation management, automated receipts, and real-time employee donation analysis for participating companies.

The United Nations World Food Programme (WFP) is one of the visionary organizations that is collaborating with Papilia, with the aim of including the product as an offering to major corporate donors to facilitate their employee giving programs. WFP relies entirely on voluntary contributions to finance its humanitarian and development projects, and corporate donors make vital contributions to the success of WFP's worldwide efforts to provide emergency relief and continue the fight against world hunger. WFP and several of its major corporate donors require an innovative, online method to enable employee compassion such as Papilia's online donor management solution.

"Papilia is proud to introduce our corporate fundraising solution and to be partnering with a technology innovator like salesforce.com to optimize the online fundraising process for nonprofits around the world," said Natasha Deganello Giraudie, co-founder and CEO at Papilia. "With the solution we are providing, in collaboration with the Salesforce.com Foundation, leading humanitarian organizations, like WFP, and their corporate donors will see how having a measurable, repeatable impact on society is a mere mouse-click away."

"There is a growing trend for corporations to provide their employees with opportunities to directly improve people's lives and the communities they live in," said Anthony Banbury, WFP's Regional Director for Asia. "Employees want to give, and if nonprofits can make it easy for both employees and employers, everyone wins. We're very pleased to begin this endeavor with these two great companies, and expect great returns as this innovative program is tested in Asia."

"Thousands of different organizations around the world are using the AppExchange to bring the benefits of on-demand applications to their businesses," said George Hu, Chief Marketing Officer, salesforce.com. "With Papilia's new donor management solution, nonprofit organizations can leverage the power of on demand to manage the fundraising process with simplicity and ease. We are proud to be collaborating with Papilia in this worthwhile effort."

About the United Nations World Food Programme
WFP is the world's largest humanitarian agency: each year, the organization gives food to an average of 90 million poor people to meet their nutritional needs, including 61 million hungry children, in at least 80 of the world's poorest countries. For more information, please visit the WFP website: http://www.wfp.org.

About Salesforce.com Foundation
The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1/1 Model - 1% Time, 1% Equity, 1% Product, "one" with the earth-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters. For more information, please visit http://www.salesforcefoundation.org.

Force.com Platform and the AppExchange
Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Papilia
Papilia, a privately-held San Francisco company, is a pioneer in on-demand software that enables nonprofits to raise more money and raise greater awareness with a lot less effort. Leading nonprofits such as Catholic Charities, Ronald McDonald House Charities, and Big Brothers Big Sisters, are using Papilia to attract new donors and better engage their existing ones. For more information, please visit http://www.papilia.com or call (415) 692-0071.

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Hillary New
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