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Conservatory Outlet has a reputation of doing things a little differently and judging by their success on http://www.youtube.com it pays to add a little marketing creativity and flair.

Conservatory Outlet has a reputation of doing things a little differently and judging by their success on http://www.youtube.com it pays to add a little marketing creativity and flair.

While the naked calendar boys was an interesting diversion away from typical marketing activities, the company has added 4 new videos which are part of a "Break In Challenge" on Youtube. Mr Fix It, Chav It, Psycho and Wing Commander may have very direct headlines but the messages within each of the videos are educational with a touch of entertainment value.

"Mr Fix-it" thought he'd break in to a Conservatory Outlet window within minutes using a hammer and chisel, while the suitably dressed "Chav It" star went back to basics with a brick. The other 2 videos also attempt to break through a window using other direct means of forced entry. For the consumer it's an important message with respect to security and represents not only Conservatory Outlet's innovative and entertaining approach to marketing but also to the inherent quality in their products.

Matthew Glover, managing director of Conservatory Outlet and also a star in one of the videos comments: "We have a new generation of consumer who not only uses the internet as a means of reference but also for some element of entertainment value. Security is a serious issue and we thought it would be a refreshing way to demonstrate the quality of our products."

Log on to http://www.youtube.com and type in "break in challenge" in the search bar to enjoy the video clips. But as the videos clearly state: "remember please don't try this at home."

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Iain McInnes
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