We believe this rebranding will establish Jokari as the true innovator behind all of our unique products that have appealed to so many consumers for the last 33 years
Carrollton, TX (PRWEB) September 18, 2007
Today Jokari announced that it will phase out its Home SenseTM and Innovative Solutions® sub-brands and will reintroduce the brand as one complete line under the moniker Jokari. The new branding includes vibrant eye catching red and yellow packaging and plans to introduce over 20 new products in 2008.
Previously Jokari's line was segmented into sub-brands making it difficult for brand recognition. The new direction Jokari is taking in 2008 will bring these sub-brands together and create one complete offering. "We believe this rebranding will establish Jokari as the true innovator behind all of our unique products that have appealed to so many consumers for the last 33 years," said Jim Smith, Director of Product Development for Jokari.
Founded in 1974, Jokari/US, Inc is the leader in creating innovative products for the home and beyond. The company offers a wide range of patented products designed to simplify everyday tasks, create storage solutions and extend the life of common household products such as; carbonated beverages, wine, and more.
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