New Artificial Christmas Tree Retailer Treetopia Brings Whimsical Approach to Artificial Christmas Tree Market

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Treetopia launches online store retailing a line of colorful and whimsical artificial Christmas trees and décor.

The recent launch of Treetopia, a new online retailer of artificial Christmas trees, signals the diversification of the artificial Christmas tree market. Their offerings include realistic molded polyethylene trees, retro-colored trees in a rainbow of hues, and funky pre-lit artificial palms. With these quirky products, Treetopia is courting a younger, more hip audience to the artificial tree market.

Over the past few decades, consumers have steadily migrated from natural to artificial Christmas trees. In a Vizu poll conducted in 2006, 54.2% of those polled believed artificial Christmas trees to be a more environmentally friendly choice than natural trees, and 70% believed artificial trees were easier to maintain than their woody counterparts. 60% of those polled indicated they were more likely to buy an artificial Christmas tree now than they were 10 years ago. According to an ABC News Poll conducted in 2004, 58% of Americans were using an artificial tree at that time, a 45% increase since 1989.

Why are so many Americans making the switch? Many are concerned with the environmental impact of tree farming. They also want to enjoy a holiday season free from the hassles of tree shopping, disposal and cleanup. Allergies to spores or mold offer yet another reason. As the science of artificial tree manufacturing grows ever more sophisticated, and new retailers like Treetopia offer consumers more and more purchasing options, the market share for artificial trees promises to continue its robust growth.

About Treetopia

Treetopia is an online store featuring a diverse selection of artificial Christmas trees. The site was launched in August of 2007, and features traditional artificial Christmas trees, white artificial Christmas trees, black artificial Christmas trees, pink artificial Christmas trees, silver artificial Christmas trees, lime green artificial Christmas trees, purple artificial Christmas trees, upside-down artificial Christmas trees, lighted palm trees, trimmings, tree skirts and decorations. They sell exclusively online through Treetopia.com.

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Meredith Bradford
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