Parsippany, NJ (PRWEB) September 19, 2007
International Playthings, Inc. announces its Calico Critters brand of toys as winner of a 2007 Gold Star Award from the Neighborhood Toy Stores of Canada (NETS).
NETS, an association of independently owned and operated toy retailers, searches for and evaluates new toys each year to inform their consumers on products that are of the highest quality and have long lasting appeal and play value. This prestigious award is given each year to the top 10 toys that NETS deems "the best of the best."
"We are thrilled that the Calico Critters line has been recognized by this well-regarded and trusted toy industry association," says Cyndee Dalton, senior product manager for International Playthings, Inc. "Our Canadian retail partners do a terrific job showcasing the Calico brand. We thank them for helping to bring these wonderful toys to consumers' attention."
Calico Critters recently added five new play sets to the Cloverleaf Corners family, just in time for the holidays. The new additions include the Sweetbriar Pony and Stable set, a limited edition trio of baby penguins, Willow at the Horse Show play set, and Happy Halloween and Deluxe Christmas sets.
All Calico Critters products are available through specialty toy retailers nationwide, and online at http://www.intplay.com.
About Calico Critters
Calico Critters of Cloverleaf Corners are timeless, classic toys that delight children and promote wholesome family values. These award-winning miniature creatures and their life-like environments have inspired the imagination and creativity of countless children, while promoting healthy physical and cognitive development through pretend play. Calico Critter families are just like real families, and every mom, dad, sister and brother plays an important role in the Cloverleaf Corners community. More information on the individual characters, their stories, roles, relationships and environments can be found at http://www.calicocritters.com.
About International Playthings, Inc. (IPI)
Since its inception in 1967, IPI has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, IPI has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.
A subsidiary of Grand Toys International, Limited, (Nasdaq: GRIN), IPI offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on IPI, its brands and individual products can be found at http://www.intplay.com.
International Playthings, Inc.
(973) 316-2500 x 247
R&J Public Relations, LLC