TourFactory Expands Coverage to Los Angles Housing Market

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TourFactory ( announces its expansion into the Los Angeles housing market and a new partnership with top real estate commercial photographer David Brayton.

We had established ourselves as the preeminent internet marketing arm for the top agents in Southern California and the missing link was provided by TourFactory in a way I had only imagined.

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More than eight hundred Realtors signed up last week to be amongst the first in Los Angeles to offer TourFactory Internet Marketing services to their home seller clients.

"In tough times such as these, we have found thousands of realtors turning to us," says TourFactory President and CEO Anne Sperling. "And since we are new to the Los Angeles marketplace, and we have recently established a partnership with David Brayton, a top real estate commercial photographer who owns Tour Planet, we expect many realtors in the Southern California area to jump on the bandwagon and to become virtual to speed up sales."

Brayton says, "We had established ourselves as the preeminent internet marketing arm for the top agents in Southern California and the missing link was provided by TourFactory in a way I had only imagined."

The dreaded drive-by, buyers shopping for real estate while in cars may not even go into a house if they don’t like the front of the house often missing a beautiful home. The virtual tour will get past this with the average user of virtual tours looking at nine photos per house.

Great real estate photographers know how to photograph a property to showcase its best features highlighting the essence of the home. Every home qualifies for this type of service. People are visual and homes that are seen and found attractive get sold.

Sperling says, "In today's Southern California slower paced real estate market, where a house can easily not sell for six months, it is essential for real estate professionals to use the best tools in the marketplace to expedient home sales. It is a known fact that the longer a home sits on the market, the lower the price it will receive."

That is why so many industry professionals in today's real estate climate are turning to internet marketing systems that provide immediate and effective information.

Tour Factory ( is the leader in what has become to be known as "infotainment" in the real estate industry. What does that mean? They provide a real estate internet listing system via their sophisticated marketing engine that showcases homes in a virtual walk-through format, includes geographic locale mapping, and instant contacts for the realtor.

Founded eleven years ago by President and CEO Anne Sperling, the cutting edge company was one of the first in the world to realize the value and power of internet marketing. It has represented more than 100 billion dollars of real estate listings since its inception. The company has proven again and again that they can help real estate professionals turn around homes more quickly, get higher prices for their customers, and generate new referrals. Not only that, the marketing system is easy to use and can be accessed from PDA's, cell phones, internet search giants, and a company generated hot sheet delivered right into your e-mail.

Elena Cayetano, a real estate professional with Realty World - JP & Associates has been in the business for awhile. In fact, her last listing was on the market for eight months and when she recently took a new listing, she was worried about the same thing happening. Not wanting the same delay, she turned to TourFactory.

Here's what Elena had to say about her results, "It's a wonderful marketing tool. I used the TourFactory marketing listing system and within five days I had over 1,900 hits and an offer. A person who saw it on TourFactory came to my open house and bought it for $20,000 over list price. I will use TourFactory again, I am so happy, and so is my seller."

The TourFactory marketing engine is available to every Realtor in the marketplace and will help position homes to get sold. For some home sellers that will mean they will be spared the foreclosure enabling them to buy another home within their budget. We are really excited to make a positive difference in the real estate market in Southern California.

View an example online at

About TourFactory
Spokane, Washington; Home Debut, Inc dba TourFactory has been building successful REALTOR relationships since 1996. As a team of 17 employees and 109 independent providers they make available real estate marketing services via the internet nationwide. Available services include a web-based virtual walk through of property, printable media, distribution, seller reports, instant contact system, photography services, and personal real estate business coaching.

TourFactory Contact:
Anne Sperling

Tour Planet Contact:
David Brayton
PlanetsNetwork Corporation
dbrayton @

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Anne Sperling
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