Sherri Hill's Premiere Prom Dress Line to Launch in October

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Long-time pageant and evening gown designer Sherri Hill prepares for the launch of her premiere dress line for the 2008 prom dress season.

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Long-time pageant and evening gown designer Sherri Hill prepares for the launch of her premiere dress line for the 2008 prom dress season.

Hill's 2008 prom catalog will be released in late October, but some dress designs and styles are already available on her new Web site. While this season is full of "firsts" for Hill, she has dominated the evening gown market for more than 20 years with her innovative designs. Her gowns have rocked the red carpet on many occasions as well as many beauty pageant competitions.

An August exhibition at the AmericasMart in Atlanta, Georgia gave retailers a sneak peak at Hill's new dress line, brewing excitement and confidence for the 2008 prom season. Dress storeowner Thomas Tolbert cited Sherri Hill as one of the key lines for next prom season with strong talent behind it.

Sherri Hill gowns have been worn by many winning contestants in national beauty pageants including some of the most recent Miss USA winners. The 2007 winner Rachel Smith was crowned wearing a Sherri Hill along with the 2006 Miss USA pageant winner Tara Conner. In 2003, beauty queen Susie Castillo, now MTV Video Jockey and host for Total Request Live, also took the Miss USA crown wearing a Sherri Hill evening gown.

Hill's work has also been a reason to compete for many Miss America competitions. Consecutive winners, Jennifer Berry in 2006 and Lauren Nelson in 2007, were both crowned Miss America in Sherri Hill pageant dresses.

For more information on Sherri Hill designs and to view some dress styles from the 2008 prom dress line, visit http://www.sherrihill.com.

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Dusty Hill
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