Top Interactive Marketers to Share Proven Strategies for Boosting Online Conversion Rates

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Optimost's first annual Web Optimization Summit to feature marketing maestros behind Web campaigns at Delta Air Lines, AOL and other industry leaders.

Optimost, the industry leader in multivariable optimization, today announced a first-ever event dedicated to multivariate testing, Web site optimization and online customer targeting. The inaugural Optimization Summit will be held October 3, 2007 in San Francisco's Moscone Center and features a keynote presentation by Anne Holland, President and Publisher of Marketing Sherpa, as well as case study presentations and panel discussions with AOL, Delta Air Lines, and other industry leaders.

"We have seen marketers achieve truly amazing increases in their customer conversion rates by making seemingly simple tweaks to their Web pages," said Optimost CEO Mark Wachen. "In some cases, the removal of extraneous copy or the reordering of elements on a page is enough to drive double-digit conversion rate spikes. The Optimization Summit is a chance for marketers to learn about the specific techniques some of the biggest companies in the country are using to streamline their online sales process and achieve these kinds of eye-popping results again and again."

The Optimization Summit will bring together current multivariate testing customers, web analytics partners, and others wanting to learn more about conversion rate marketing. The one-day event is aimed at increasing marketers' knowledge of using new technology that has proven double digit conversion rate increases. Optimost has experience across many industries and with organizations of various sizes, bringing a depth and breadth of case studies and customer insights that allow them to provide insight applicable to any organization doing business online.

"We are pleased to be part of the inaugural Optimization Summit, bringing together multivariable testing users, partners, and those wanting to share ideas and hear the latest updates in testing technology," said Dave Beveridge, the Executive Producer of "This first of its kind event is helping bring awareness of the growing multivariate testing field to marketers, something every organization needs to be doing in order to be competitive in today's market."

The event occurs alongside Online Market World's inaugural conference and trade show, allowing participants to double up on best practices, case studies, and opportunities to converse with peers and partners. Recently released product updates, including the ability to target by mobile device, are giving marketers plenty to talk about - as Optimost continues to lead the industry it pioneered six years ago.

"We continually see that the key to online success is responsiveness: understanding what drives your customers to convert and then instantly acting on that insight. Businesses who have a focused discipline of multivariate testing as part of their digital marketing optimization platform consistently achieve higher success rates," said John Squire, SVP of product strategy at Coremetrics. "The Optimization Summit will offer a terrific opportunity for marketers to learn new strategies for testing and optimization and to share success stories."

For more information on the Optimization Summit, please visit For more information on Optimost, please visit .

About Optimost
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Client web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, Time Warner, QVC, and EarthLink.

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