Fluent Announces New Expanded Optimization Service That Propels Conversion Rates to 700% of Industry Average

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Adapted for the dynamic nature of Internet marketing, Expanded Optimization Services provides advertisers with real-time analysis and modifications.

Fluent, Inc. today announced the addition of Expanded Optimization Services to its CustomerAQ™ an Internet marketing solution. The new service pushes lead conversion rates to over 29%, seven times more than the industry average.

The new Expanded Optimization Service utilizes Fluent’s extensive expertise to provide advertisers with vigilant analysis and ongoing modifications of search engine advertising campaigns. In response to the dynamic nature of Internet marketing, every day, experienced SEM Managers review the prior day’s activity, then, adapt using proven methodologies relative to the mediums such as bidding techniques, behavioral studies, and ad cluster testing.

The new service also incorporates Fluent’s patent-pending Creative Engine and behavior tracking systems to fine tune the creative parts of the campaigns and run a series of tests identifying the best formula for the highest return on investment. This is the foundation of CustomerAQ.

With Expanded Optimization Services, advertisers are relieved of burdensome key word, ad and bid management. “It takes the worry away from the client,” states Greg Miller, FluentUSA’s CEO. “Google and Yahoo are complex advertising mediums and you have to really understand how their algorithms work to optimize position, bid prices and quality scores.” According to Miller, the new optimization technologies and methods, along with Fluent’s CustomerAQ™ solution, are generating an average conversion rate of over 29%.

CustomerAQ™ is Fluent's proprietary system that captures interested prospects—at various points in the buying process—who are among the millions actively searching Google Yahoo!, and MSN each month for information, products, and service. CustomerAQ delivers these prospects directly to the advertisers' e-mail box—in real time.

Because a major differentiator between the Internet and traditional advertising is that it can be measured all the way from click to conversion of the actual sale, advertisers are in a position to realize higher ROI’s than ever before. Fluent’s Expanded Optimization Service ensures that critical market data is analyzed and customer campaigns are adjusted strategically to the changing conditions. Fluent’s conversion rate of over 29% is seven times the industry average of paid search advertising.

About Fluent, Inc.
Founded in 2002, Fluent, Inc. is a privately held company with offices in and Fort Lauderdale, Florida. Fluent provides lead generation and customer acquisition, e-commerce, creative marketing, optimization services and paid search engine advertising solutions and services to advertisers. With patent-pending paid search-advertising solutions, utilized by over a thousand customers across the nation, Fluent is at the forefront of optimizing the return on paid search advertising and e-commerce and Internet marketing budgets. For more information, visit the Fluent websites at http://www.fluentusa.com, http://www.CustomerAQ.com, or contact Michael Miller at (954) 318-4585.


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