Durham, NC (Vocus) September 17, 2007
The NASDAQ Stock Market, Inc., and its advertising agency McKinney, will launch a new television campaign today, Â NASDAQ and the Companies that Move Life Forward,Â that showcases 17 NASDAQ listed companies with a demonstration of how each of them improves the way we work and live every day.
ÂNASDAQ-listed companies are the most powerful and influential companies on the planet, and they represent a wide range of businesses that are the driving force in peopleÂs lives,Â said NASDAQ Executive Vice President John L. Jacobs. ÂThese companies have distinguished themselves through innovation and have transformed that innovation into benefits that ultimately make the world better. It is what sets these companies apart, and it is what sets NASDAQ apart from other stock exchanges.Â
Breaking on Monday, September 17, on CNBC, Fox News, Fox Business Channel and CNN, among others, the campaign is comprised of 17 vignettes that show people experiencing life and living it better, thanks to the companies listed on NASDAQ.
ÂThis campaign is all about how NASDAQ-listed companies play a big part in those little moments in your everyday life,Â said McKinney Executive Creative Director David Baldwin. ÂWhether itÂs something small like not having to drink the standard office coffee to something bigger like realizing that corn can be turned into a viable alternative fuel, the world would be a very different place without these companies moving life forward.Â
A commercial featuring Starbucks opens in an office break room. A man enters the room with his coffee mug. On his way to the coffee machine, he notices a Starbucks to-go cup of coffee, sitting on the table. He takes a quick look around to see if anyoneÂs looking and dumps the contents of the paper cup into his mug in lieu of filling it with regular coffee, looks around again to make sure no one saw, and walks out passing the owner of the Starbucks on her way in. Superimposed on the screen is ÂMonday Mornings (up) 3.61%Â followed by ÂStarbucks moves life forward.Â
A second commercial that features E*TRADE opens on a man in his early 40s passing through the kitchen. HeÂs dressed like a rocker with leather pants, tight t-shirt and vest with an electric guitar in tow. His wife notices him as she sifts through the mail on the counter. ÂWeÂll be in the garage,Â he informs her. Indulgently, she replies, ÂCool.Â ÂRedefining Retirement (up) 10.56%Â is superimposed on the screen followed by ÂE*TRADE moves life forward.Â
A third commercial celebrates life less encumbered, thanks to Gilead Sciences. The spot opens in a bedroom. A night stand is covered with pill bottles. Suddenly, in one sweeping motion, a womanÂs hand swipes all of the pill bottles off the stand. She replaces them with one pill bottle and sets a potted flower next to it. ÂA little freedom (up) 3.72%Â comes onto the screen indicating that Gilead simplifies medications for many patients.
A fourth commercial for eBay celebrates one of lifeÂs sweetest moments. The spot opens on a man sitting behind the wheel of his brand new car. He leans forward and deeply inhales the smell of his brand new leather steering wheel. ÂPinch me (up) 5.21%Â is superimposed on the screen followed by ÂeBay moves life forward.Â
All 17 commercials end with NASDAQÂs brand statement, ÂTrade Up,Â which reminds companies to demand the performance and services of NASDAQ, the worldÂs best listing venue.
Directed by Malcolm Venville, ÂMove Life ForwardÂ was produced by Anonymous Content. (A complete list of creative credits is attached.)
NASDAQ is the largest U.S. equities exchange. With approximately 3,200 companies, it lists more companies and, on average, trades more shares per day than any other U.S. electronic market. It is home to companies that are leaders across all areas of business including technology, retail, communications, financial services, transportation, media and biotechnology. NASDAQ is the primary market for trading NASDAQ-listed stocks as well as a leading liquidity pool for trading NYSE-listed stocks. For more information about NASDAQ, visit the NASDAQ Web site at http://www.nasdaq.com or the NASDAQ Newsroom at http://www.nasdaq.com/newsroom/.
Founded in 1969, Durham-based McKinney has created some of the most innovatively integrated marketing communications programs, including Audi of AmericaÂs Art of the Heist, TravelocityÂs Roaming Gnome, the Polaris CEO Duel and the launch of the Sony Bravia LCD TV. McKinneyÂs clients include Audi of America, Brown-Forman IndustriesÂ Southern Comfort, Coldwell Banker, Full Frame Documentary Film Festival, Major League Gaming, The NASDAQ Stock Market, Qwest Communications, Select Comfort, Travelocity, Virgin Mobile USA and Virgin Atlantic Airways. McKinney is an independent operating subsidiary of Havas, the sixth-largest advertising and communications group in the world. For more information, visit our Web site at http://www.mckinney-silver.com.
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E mail: jnorthen(@)mckinney-silver.com