StratAssemble Founder Offers Effective Communication Strategies in Better Process Podcast Interview

Share Article

StratAssemble founder talks about communication challenges affecting small and mid-sized manufacturers and offers a solution with his company's web-based project collaboration services. Applicable to any industry, the software offers people a better, more productive way to work together, which translates into higher profits, lower turnover, higher morale, and new supportive corporate cultures where people look forward to coming to work.

StratAssemble ( a leading developer of web-based project collaboration services designed to improve communication and increase productivity, was featured in a recent radio interview conducted by Ken Rayment, host of Better Process Podcast, with StratAssemble Founder and President, AJ Wacaser. The podcast is featured both on Better Process Podcast and Podcaster News. Rayment launched the series in July 2005 to be the voice of small and mid-sized U.S. manufacturers and to showcase their innovation and untold success stories.

In the interview, Wacaser discussed with Rayment some of the biggest challenges facing small and mid-sized manufacturers in this country, as well as some of the solutions available in the marketplace, and emphasized the new-in-nature answers provided by his software solution, StratAssemble. According to Wacaser, "The main challenge has to be effective communication in real-time. There is a big difference between communicating what's happening now and reacting to old data. Too often major decisions and course corrections are made with outdated information way past deadline." He added, "More often than not, people in the same building aren't communicating effectively, let alone when they have remote offices or business partners." He further stated that "email has made us less effective in communicating, and it is proving costly as employees misuse it," and that the problems caused by this miscommunication often lead people to feel as if they do nothing but fight fires all day. (Check out our ROI calculator ( to see how your business fires can be reduced.)

Bringing to bear the project management experiences he had while working with a global team--with team members in Europe, Asia, and the U.S.--Wacaser talked about the frustrations of working within the limitations of traditional project management software. Teams were frequently out of sync with each other, and email--that great tool that was supposed to make communication better--often only served to make things worse. Out of that frustration, the idea for StratAssemble was born.

Believing there had to be a better way for people to work together, he developed a solution for better communication and better collaboration. StratAssemble changes the model by inviting participation from everyone involved with a project's outcome, even staff only peripherally connected. Its simple, open web platform is available anytime and anywhere for teams to strategically assemble, and it encourages many types of people to work together. Because project management is something all people do every day on their jobs, even if that isn't their title, having a tool that facilitates what they need to do--in the fastest, easiest way possible--can make any company more successful in the long run.

Wacaser pointed out that StratAssemble has all of the relevant information in terms of discussion, files, to-do lists, latest versions of documents, and supporting documentation all in one central, secure place, allowing people to build on each other's work, and to share and document their thoughts and opinions in constructive ways.

He concluded, "Our customers have reported increases in productivity which have translated into higher profits, lower turnover, more free time, lower stress, higher morale, and new supportive corporate cultures where people look forward to coming to work. StratAssemble simply provides projects and the people behind them the best opportunity to succeed. We are revolutionizing project collaboration services and communication, and transforming companies every day."

You can listen to the entire podcast at

About StratAssemble
At StratAssemble we believe in team creativity and sharing ideas, and are passionate about the collaborative process. Our purpose is to enable and inspire our customers to better manage their knowledge bases and workforces by providing a simple, open platform where every staff member can assemble, participate and contribute--revolutionizing corporate communications and strategic planning in the process. Since 2004 there's been a better way to collaborate with StratAssemble.

About Better Process Podcast
Based in Colorado and across the US via Skype, the Better Process Podcast interviews small and mid-sized manufacturing companies, and the companies that service these companies. Shows are free to download from iTunes (search for Better Process Podcast in iTunes music store) and are available most business days. More information on the show can be found at The Better Process Podcast is the voice of the small and mid-sized manufacturing firm.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Judy Mazzeo
Visit website