Innovectra, Hagadone Directories Honored with Best Electronic Directory Gold Book Award by the Association of Directory Publishers

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ADP recognizes technical and functional excellence of Innovectra's ActivSearch™ 7.0 local search platform powering Hagadone Directories' "The Black Book™" online with Gold Book Award at mid-year conference.

Local search pioneer Innovectra Corporation today announced its award by the Association of Directory Publishers (ADP) for Best Electronic Directory in a Gold Book Awards ceremony at the recent ADP mid-year conference. The nomination was submitted by Innovectra partner Hagadone Directories Incorporated, a leading independent publisher across several Northwestern states, which recently deployed its "The Black Book™" brand online, powered by Innovectra's ActivSearch 7.0. Innovectra and Hagadone Directories were selected for this honor out of a competitive group of seventeen submissions.

"We (HDI) executed an exhaustive search for the best online Yellow Pages directory partner, recognizing explosive consumer use of online local search and HDI's need to help advertisers reach and monetize this dynamic marketplace," said Aaron Bazinet, Art Director, Hagadone Directories. "Innovectra's reputation for on-time, within-budget delivery and outstanding service, coupled with its technologically-advanced, user-friendly ActivSearch 7.0 platform made it the obvious choice for us. We were pleased to nominate Innovectra for this award."

ActivSearch 7.0 is the latest local search enhancement from the Virginia based technology firm, which allows consumers to find local businesses in a variety of ways. Released in April, the platform features "Service Area" search, enabling advertisers serving multiple towns to be included in search results from any town that a directory serves, even if the advertisers are located outside of the searched radius. Service Area search redefines distance-based local search by breaking away from strict "algorithmically" driven definitions of distance, to deliver a new level of relevant results for both consumers and advertisers.

"We are thrilled to have this honor bestowed upon us by an important client and the leading association serving the independent Yellow Pages industry," said Bob Burger, CEO of Innovectra Corporation. "Innovectra continues to be an indispensable partner to over two dozen leading online yellow pages publishers. Through constant product innovation, stellar customer service and delivery of real online monetization and traffic strategies, Innovectra is well positioned to retain its lead in the local search directory space."

Hagadone Directories, celebrating its 20th anniversary, has grown to serve ten local markets, publishing and distributing approximately 1 million directories per year in Northern California, Idaho, Montana, Washington and Oregon. The company, which also won two additional Gold Book awards for its print products at ADP this year, recently implemented its "The Black Book™" brand online; utilizing ActivSearch 7.0. Consumers can now reach the online directory at To further enhance its online presence, Hagadone also selected Innovectra's ActivDirectory platform, which converts print products into high-quality "look & feel" electronic directories utilizing advanced proprietary local search technologies.
For more information on ADP and the Gold Book awards, please visit:

About Innovectra Corporation:
Innovectra Corporation is the only full service local online search software and services company. An online publishing pioneer, Innovectra is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra offers its Yellow Pages publishing clients a complete suite of interactive online media products and services that "profitize" local search, including ActivDirectoryTM, proprietary technology that quickly converts print products into high-quality local search format, and ActivSearchTM, an innovative local search product that classifies and extracts data including print advertising images combined with new Service Area local search capabilities. Innovectra also helps local advertisers using its LeadStreamTM online lead generation service that allows local businesses to pay for results and performance. Local businesses can learn more by visiting To learn more about Innovectra, visit or a client site for more information about its award winning services. The company's customers include Windstream's Official Online Yellow Pages, United's Los Angeles Online Yellow Pages, Metro's Atlanta Online Yellow Pages and Ambassador's New York Yellow Pages.

About Hagadone Directories Incorporated:
Hagadone Directories, Inc. was established in 1987 to publish and distribute cost-effective regional telephone directories. The company was founded by James (Jim) Hail and named after Mr. Hail's partner Duane Hagadone. Mr. Hail serves as President and Chief Operating Officer for Hagadone Directories, Inc. while Mr. Hagadone is Chairman of the Board. Hagadone-owned and operated daily newspapers are published in Moses Lake, Washington; Kellogg, Sandpoint, Post Falls and Coeur d'Alene, Idaho; Kalispell, Montana; Beloit, Wisconsin. The company also publishes numerous weekly advertising supplements, weekly newspapers and several monthly business publications.

Media Contact
David Dague
Innovectra Corporation
703. 287. 4174


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