Sees YouTube As Future Of E-Commerce

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Online retailer Jewelrypayless has begun offering video presentations of its products via ( has seen a significant response since launching its first videos on several months ago. Customers are excited to see products in a new light reflecting the latest trend in the world of online entertainment. Jewelrypayless recognizes that current technology makes the use of video particularly convenient and useful for e-commerce. The consumer benefits by gaining a higher quality product presentation as compared to the traditional use of images.

Still images online do not often convey the shine and sparkle of jewelry. As a result, the intrinsic attractiveness of a piece of jewelry can be diminished and may influence consumers negatively. Video solves this dilemma in several ways. Consumers can view a rotating piece of jewelry from various angles seamlessly. A well lit ring or pendant may exhibit sparkling qualities while the jewelry surface, usually silver or gold, may shine prominently.

The proliferation of videos online represents a new technology which is exciting and interesting to consumers. In comparison to two dimensional images, video provides a more appealing and engaging experience for the buying public. Television is replete with jewelry vendors such as Home Shopping Network displaying their rotating wares to viewers. Besides a first hand experience video simply translates the beauty and quality of jewelry better than images.

"As technology progresses consumers will benefit," say Derek Belay, co-owner of, "video presentation of products, particularly jewelry is one of the areas where this will happen."

Most online retailers can't afford to host numerous videos on their own websites. This is where YouTube becomes a great advantage to the average retailer. They will host videos and allow them to be displayed on any website at no charge. YouTube is also a vast social network privy to viral campaigns (word of mouth), an inexpensive yet highly effective tool in marketing strategy. The benefit of video for e-commerce is clear as it brings online customers closer to a more physically realistic shopping experience. is an online retail website featuring sterling silver and cubic zirconia jewelry, located in Southern California. Youtube videos can be seen at Contact: Derek Belay, Office: 626-571-5874, or email.


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