We believe our business model that sets a cap at 100 properties and 550 total Members will allow us to continue to cherry pick perfect properties, ensure the highest quality service and provide a host of member amenities through The LUSSO Life™ program
Eden Prairie, MN (PRWEB) September 18, 2007
Minneapolis-St. Paul (PRWEB) September 18, 2007 -- Proof that its "smaller is better" customer-centric boutique model of luxury travel to beautiful, destination homes valued at $3-4 million is working, The LUSSO Collection (http://www.lussocollection.com) announced the results of its First Annual Member Survey. The survey looked at the key features that families and individuals viewed as "critical" and "important" in choosing to join LUSSO rather than larger competing clubs and member's satisfaction with their club experience to date including:
- Unlimited Usage (97%)
- Projected Occupancy Rate (98%)
- 100% refundable deposit (93%)
- DepositTrust ™ to ensure greater financial security and reporting transparency (90%)
- Quality of Residences (100%)
- Availability of Residences (93%)
- LUSSO's automated online reservation process (100%)
- Concierge communications and responsiveness (99%)
"Our First Annual LUSSO Member Survey affirms that LUSSO is building a club for members, by members that meets with very high approval ratings and that also helps set the stage for our next level of development," says Kiersten Hegna, LUSSO's vice president of service delivery. "The survey demonstrated a 93-percent satisfaction rating in 'availability of residences,' which confirms our decision to structure the club with unique features designed to maximize availability, including retaining the lowest members-to-property ratio in the industry of 5.5:1."
Members were surveyed in categories titled: Future Travel (members' desires for future locations); Pre-Trip Planning (reservation, club communications between members with staff and LUSSO's highly ranked on-site concierges and other online tools); The LUSSO Experience (including quality of home furnishings, availability and responsiveness of LUSSO's 24/7 concierge staff); Club Communications; Club Features (such as LUSSO's 550 membership cap, projected occupancy rates, price/value, etc.); Comparing Alternatives (comparative alternatives with luxury hotels, fractionalized/timeshare ownership, vacation-home purchase and competing clubs); and Multiple-Home Owners (vacation-home ownership facts). The survey is available for download on the Club's Web site, or upon request.
"We believe our business model that sets a cap at 100 properties and 550 total Members will allow us to continue to cherry pick perfect properties, ensure the highest quality service and provide a host of member amenities through The LUSSO Life™ program," adds Steve Greer, founder, CEO and president. "Our very favorable projected occupancy rate and the ability to travel with no cap on annual usage are extremely important to current--and most likely future--members. Even though LUSSO is not even two years old yet, our membership structure and the member experience are proving to be viable and influential in the luxury travel space."
About The LUSSO Collection
A new leader in luxury destination clubs since 2006, The LUSSO Collection currently offers its growing membership base unlimited access to private luxury vacation homes in some of the most sought-after vacation destinations, from Hawaii, Cabo San Lucas (Mexico) to Kiawah Island (South Carolina), Deer Valley (Utah), New York, Great Abaco Island (Bahamas), La Jolla (California) and other places, with expansion into Europe soon. LUSSO residences average $3.5 million in value and an on-site concierge offers hassle-free planning for a truly luxurious vacation.
The Club is ultimately targeting 100 properties across more than 25 destinations with a member cap of 550 to ensure availability and unlimited usage for members, family and friends. Being a LUSSO member eliminates any burdens brought on by owning a second or third home, a timeshare or the limited usage of fractional ownership. LUSSO members pay a membership deposit (currently $395,000) that is 100 percent refundable upon resignation (secured through DepositTrust™). Annual dues are currently $26,500. The company is based in the Twin Cities area in Minnesota.
The LUSSO Collection also offers a compelling member benefits program, The LUSSO Life ™, providing what no other luxury travel or vacation club can: An impressive array of lifestyle benefits that are practical, exciting and maybe even life-saving. Benefits include:
- MedjetAssist to serve members in the event of a medical emergency.
- Wherever, Whenever concierge service through an exclusive partnership with Luxury Attache in New York for hard-to-get tickets and reservations anytime, anywhere in the world.
- Gold Passes for the skiing and snowboarding season and unique event access offered through a partnership with The US Ski and Snowboard Association (USSA)
- An exclusive partnership with Corporate Golf™ Companies for unprecedented access to private golf courses nationwide, one-on-one instruction, and executive golf retreats.
For more information on membership, please call 1-866-GO-LUSSO or visit http://www.lussocollection.com.
To interview Steve Greer about The LUSSO Collection, please contact Martin Keller at SDWA Ventures/Public Relations at 612-729-8585/[email protected]