Contrarian Author, Speaker, and Life Coach Puts A New Spin On An Old Approach To Raising Funds and Awareness

Share Article

Red Deer Author, Speaker, and Life Coach Aaron McNaught issues another wake up call, asking you to support the Central Alberta Women's Emergency Shelter (C.A.W.E.S.)

Aaron McNaught can't seem to do anything in a simple or traditional way. His provocative books challenge the mainstream and popular notions of personal and professional development. His seminars offer skills and perspectives that challenge us to stop living our lives while asleep, on auto-pilot, and unaware. Now, in an effort to raise funds and awareness for The Central Alberta Women's Emergency Shelter, McNaught has put a new spin on an old approach to raising funds and awareness.

While a traditional Wake-A-Thon is usually a 24 hour event where participants attempt to stay awake for 24 hours, in exchange for public pledges and donations, a Wake-Up-A-Thon goes several steps further.

Says McNaught, "While brainstorming ideas for creating a benefit for local support services, the idea of a 24 Hour Wake-Up-A-Thon became obvious, considering the main theme of all of my work is the idea of 'Waking Up'."

McNaught uses the term, 'Waking Up' to point to a variety of significant, yet unacknowledged experiences that happen throughout the course of a normal lifetime. He states, for example, "Although we generally believe we wake up only after being asleep with our eyes closed, we actually 'Wake Up' many times a day. Waking up in this sense simply means to become instantly aware of our immediate experience with attention, openness, and curiosity. That's the exact opposite of how we spend much of our lives."

Says McNaught, "Another way we can 'Wake Up' is to uncover the various potentials and possibilities that lie in our depths as human beings. We can wake up to the depths of love, compassion, patience, emotional maturity, and other extraordinary values, virtues, and capacities when the time and circumstances are right. My clients and students have come to understand that we can 'Wake Up' in numerous ways, and they always see the enormous benefit in exploring these perspectives."

The Central Alberta Women's Emergency Shelter seems like a natural fit with McNaught's message, since one of the most obvious yet profound benefits of 'Waking Up' is to become aware of and overcome the mental and emotional patterns that often lead to family violence.

During the 24 hour event, McNaught will expand on these topics, as well as offer a variety of perspectives and practices related to the 'Waking Up' theme, all designed to assist participants to deepen and enrich their lives in several practical and beyond practical ways.

McNaught ends on a somewhat humorous note, "The nick-name 'The Wake Up Guy' was recently thrown at me and it seemed to stick. But I've been noted to nod off the odd time while working night shifts as a nurse, so I'm not too confident about my ability to keep my eyes open for 24 hours. During this event, The Wake Up Guy could get caught napping."

The First Annual Red Deer Wake-Up-A-Thon Benefit runs from 10:00 a.m. on Oct. 12, until 10:00 a.m. Oct. 13, at The Millennium Center Parkade on the 49 Block of 48th Street, in Downtown Red Deer, right across from La Casa Pergola Restaurant.

Aaron McNaught is the owner of Aaron McNaught Education/Consultations, an Alberta based business providing seminars, workshops, and consultations to individuals and businesses interested in going far beyond average personal and professional development. Aaron lives in Red Deer, Alberta, Canada.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website