The visibility and transparency provided through the ClearSaleing solution allows us to be confident in our online advertising investments, as we have a comprehensive view of an online ad's impact on our bottom line.
Columbus, OH (PRWEB) September 25, 2007
ClearSaleing Inc., an interactive agency that also licenses its own proprietary search engine marketing technology under the same name, today announced it has been retained by AG Interactive, the e-card and interactive division of American Greetings Corporation (NYSE: AM) as the company's search engine marketing agency of record. ClearSaleing has already begun providing AG Interactive with a variety of services that will help maintain its leadership in the e-card category.
"ClearSaleing recognizes that the world of search engine marketing today is far different than it was just a few years ago. It's no longer just about impressions, clicks, click through rates and conversions. It's about being able to optimize each online ad for the only metric that matters…profit," said Adam Goldberg, ClearSaleing co-founder and former Google insider. "Today's successful Internet marketers have a better understanding of these metrics and realize that the company that understands their business better will ultimately find greater success. You have a competitive advantage if you know more, and ClearSaleing is in business to provide our customers with that advantage."
ClearSaleing's technology and search engine marketing team started with an assessment of the AG Interactive's online advertising sources in order to begin formulating the most profitable keyword bid strategy and ad allocation going forward. In addition, ClearSaleing analyzed several years of historical data to in an effort to design new campaign tactics. Based on recommendations generated from its proprietary technology, ClearSaleing will implement a more targeted and profitable approach focused on increasing the customer base along with other company goals.
"When we were first exposed to ClearSaleing, it was apparent that their combination of technology and expertise could provide us with a competitive advantage in the market," said Sally Babcock, SVP/General Manager, AG Interactive. "The visibility and transparency provided through the ClearSaleing solution allows us to be confident in our online advertising investments, as we have a comprehensive view of an online ad's impact on our bottom line."
AG Interactive's goals for its online advertising programs are to generate more profit out of each ad dollar invested, increase their customer base, better understand their customers buying patterns and expand their advertising to additional sources and markets.
ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit - the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.
About AG Interactive
AG Interactive (AGI), a subsidiary of American Greetings Corporation (NYSE: AM), is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability. AGI attracts more than 30 million unique visitors per month in 18 countries to its popular websites http://www.AmericanGreetings.com, http://www.BlueMountain.com, and http://www.Egreetings.com as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 3.6 million paying subscribers. For more information, visit http://www.aginteractive.com.
About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion. For more information, visit http://corporate.americangreetings.com.