Buy a Date a Drink 2.0 Style: and HurryDate Partner to Update Age-old Ritual

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With's (BYFAD) new social gifting service integrated into HurryDate's online user profiles, HurryDaters can now buy a real drink online as a creative way to ask someone out. BYFAD is helping bridge online socialization, in this case dating, with real world activity, like getting to know someone better over a drink. (BYFAD), the leading online social gift service for buying drinks in bars and restaurants, has partnered with HurryDate to integrate BYFAD's drink gifting technology and service within HurryDate's dynamic online dating environment, exclusive to the New York and Boston markets.

Now HurryDaters will be able to instantly click on the "send me a drink" button located on another HurryDater's profile page if they want to buy that person a real drink. Powered by BYFAD's easy-to-use service, HurryDaters will be able to include a personal message with the drink certificate that is sent instantly via email. The drink certificate can be redeemed in BYFAD's network of over 100 bars in New York and Boston.

"Our company has always been about successfully 'marrying' the online and offline dating worlds", said Adele Testani, co-founder of HurryDate. " is a creative new way for our singles to take an online relationship out into the real world. And, the bar and restaurant environment is a natural one for dating."

HurryDate has long recognized the dating ritual of buying someone you are interested in a drink. Previously, its "send a drink" button on user profiles has been used thousands of times each month to send "virtual drinks". With the BYFAD service integration, HurryDaters can now send a real drink as an invitation to spark an offline relationship. "We have had a virtual drink option for years, but since we help take relationships into the real world, we wanted to add the capability to send a real drink!" noted Adele.

"Online dating is a tremendously popular social service, and HurryDate is a true innovator with its combination of online profiles and tools, and its offline events," said Steven Cohn, CEO and founder of "Our new social gifting
service further bridges the gap between virtual and real world socialization as sending dates, friends or colleagues drinks can instantly make a great impression on both the giver and receiver."

As part of launching this new program with HurryDate, will also provide HurryDaters the opportunity to get a free drink in return for every one they buy through October 19th.

ABOUT is a new online social gift service that gives consumers the opportunity to instantly buy someone real drinks at bars or restaurants. Whether you want to celebrate a special event, congratulate a colleague on a job well done, thank someone for their help, or just get a party started with friends, is an easy, fun and innovative way of connecting using that age-old tradition of "buying a round". gift certificates, sent by email and mobile text messaging, are currently redeemable at a proprietary network of over 110 popular bars and restaurants located throughout New York, Boston, Chicago, Los Angeles, New Orleans and Biloxi. will soon be adding unique features to its site, including the ability to search for network locations from a cell phone, buy a drink for a friend from a cell phone and offer a reload-able drink card. For more information, please go to

ABOUT HurryDate
HurryDate, owned and operated by Spark Networks, is the first company to "marry" the online and offline dating worlds, offering singles both live events and unique online matching options. Started originally as a singles event company in New York City in 2001, HurryDate parties are now held in over 40 major cities across the U.S. and Canada. Singles sign up at for parties held at popular bars and lounges where they go on multiple mini-dates. Participants record their preferences on a SCOREcard and are later matched up online where they can communicate with their matches through the secure email system. HurryDate Online, launched in March 2004, features innovative matching options and communication tools for thousands of local singles online.

Geoff Hatheway, CMO,, geoff @, 917.273.7668


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