Birmingham, AL (PRWEB) September 20, 2007
MediaMerge, the largest third-party IMAX servicing agent in the world, is breaking new ground in pre-show presentations, and cinema's two biggest stars are on board. Light and Sound star in this new animated short developed and produced by MediaMerge, with a sneak peek in Booth 30 at the Giant Screen Cinema Association (GSCA) 2007 International Conference and Trade Show, September 23-25 in Vancouver, British Columbia.
In a world of dated slide projector pre-shows, a new game is in town. Cinema's foremost celebrity, Light, plays the role of I'might, the adorably electric half of the dynamic duo illuminating screens in MediaMerge's 'When Light Met Sound'. I'might's life is changed forever when he meets the affably audible character I'mound (played by Sound), and soon after, the sparks fly. What begins as a battle of might soon becomes the fantastic large-scale collaboration known the world over as giant-screen cinema.
This two-minute pre-show will dazzle audiences of all ages as sound and visuals combine in an epic display of cinematic marvels. The sequence was developed to flex the technological muscle of a giant-screen theater and demonstrates why BIG is sometimes better.
"What's been missing from giant-screen cinema is a creative pre-show that adequately demonstrates the wonders of modern technology," notes Ken McKibben, President of MediaMerge. "Our goal in creating When Light Met Sound was to provide theater operators with a pre-show option that bolsters audience's expectations for a captivating program."
For the better part of a year, MediaMerge has worked with a crack creative team to develop a pre-show worthy of the giant-screen format. Now the video is in the final stages of animation, and the adventures of Light and Sound will debut later this year.
Visit whenlightmetsound.com for more information and sign up to receive updates on MediaMerge's pre-show progress.
MediaMerge, Inc. was established in February 2001 to provide design, installation, service and support for sound, video, control, acoustics and theatrical lighting systems. In 2002, the company established an IMAX service division which rapidly grew to become the largest such operation in the world.