Fluid Innovation Announces Board of Advisors

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Fluid Innovation, an Austin-based company specializing in software commercialization, announced the creation of its Board of Advisors. This mix of leading technology and legal experts include: John Butler, Director of the Herb Kelleher Center for Entrepreneurship and the director of the Institute for Innovation and Creativity (IC2) at the University of Texas; John Ferrell, founding partner of leading Silicon Valley law firm Carr & Ferrell LLP; Shawn Rosenzweig, vice-president and general counsel of Bayoud & Company, and Greg Stock, Chief Executive Officer of Mirage Networks.

Fluid Innovation, a company that enables open innovation for companies and organizations, today announced the formation of its Board of Advisors to help set the direction for the company's product roadmap. This mix of leading technology and legal experts will provide a strong foundation of industry knowledge and business acumen to accelerate innovation in the company's product line.

The Advisors were selected based on their proven experience working with new, pre-commercialized technologies and include:

  • John Butler, Director of the Herb Kelleher Center for Entrepreneurship and the Director of the Institute for Innovation and Creativity (IC2) at the University of Texas;
  • John Ferrell, founding partner of leading Silicon Valley law firm Carr & Ferrell LLP;
  • Shawn Rosenzweig, vice-president and general counsel of Bayoud & Company, and
  • Greg Stock, Chief Executive Officer of Mirage Networks.

John Butler
As director of IC2 at The University of Texas at Austin, Dr. Butler is a thought leader in commercialization. He also teaches at the McCombs School of Business at The University of Texas and is a presidential appointment to the Fulbright Foreign Scholarship Board.

"Great technology ideas happen all the time, but the process of finding these technologies and bringing them to market is often long and difficult," said Butler. "Fluid Innovation has developed a suite of solutions that help uncover hidden idea assets within the company and market them to relevant companies that can turn these great ideas into real products."

John Ferrell
Mr. Ferrell has extensive experience in strategic counseling, patent opinion and litigation analysis, as well as trademark, copyright and trade secret matters. Distinguished by his demonstrated legal and technical expertise in computer, software and electronics issues, Mr. Ferrell has served as trusted counsel for many of the world's premier technology companies.

"Licensing, trademarks and patents can be overwhelming for companies to deal with, particularly when it is not their core business. The result is that many organizations simply avoid the process," said Ferrell. "With its suite solutions for discovering and licensing internally developed software, Fluid Innovation simplifies the entire commercialization process, allowing these companies to generate incremental revenue without impacting resources directly tied to the business."

Shawn Rosenzweig
An experienced leader, Mr. Rosenzweig currently serves as Vice-President & General Counsel of Bayoud & Company, a private investment firm concentrating in real estate and corporate ventures. Additionally, Mr. Rosenzweig is Chief Operating Officer of Viva Productions, an interactive media company which is broadcast in more than 80 television markets throughout the United States, Canada, and Australia.

"As a venture professional, I recognize the importance of getting an accurate valuation and assessment of the commercial viability of the technology to be supported by VC investment," said Rosenzweig. "Fluid Innovation is employing a fresh approach for predicting market value of non-commercialized software that will radically impact the way these innovations are financed."

Greg Stock
A veteran business leader, Stock is the current CEO of Mirage Networks, a network access control company in Austin, Texas. Before joining Mirage, he served as Chief Marketing Officer for e-Security. Prior to e-Security, Stock helped to propel Global Trade Management pioneer, Vastera, to the market leader with more than 10 times the revenue of its nearest competitor. Stock was instrumental in the company's successful initial public offering in September 2000.

"The best ideas for new processes often come from the trenches - those that work in the field and modify current approaches to be more effective," said Stock. "It's great to see a company like Fluid Innovation coming up with a progressive approach to software commercialization - and then help its enterprise clients do the same thing with their internally developed technology."

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