WhatCounts Continues Trend of Exponential Growth

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Q3 2007 will be the company's ninth consecutive quarter of record sales.

WhatCounts, Inc. (http://www.whatcounts.com), a leader in comprehensive e-communication programs, today announced that it will post its ninth consecutive fiscal quarter of record sales . Founded in 2000, WhatCounts develops and provides services for a fully integrated loyalty marketing solution offering email marketing , deliverability management, personalized RSS, interactive marketing via surveys and blogs, and seamless systems integration. Sales for both the hosted (ASP / SaaS) platform and the WhatCounts BroadcasterTM line of preconfigured hardware and software appliances are on the rise this year.

"Although we have been in business for more than seven years, the past two years have been exceptionally strong," said Vice President of Sales and Service Simon Mutlu. "We surpassed our 2006 numbers during the third quarter of 2007, and we have earned higher numbers in every possible category of measurement. Not only are more and more organizations switching to the WhatCounts e-Communications Suite, but our existing customers are deploying higher volumes of loyalty marketing messages to their subscribers."

Email marketing volumes across the industry are on the rise, as more organizations are embracing the value of transactional and promotional communication with their subscribers and customers. A recent study of hundreds of WhatCounts customers has shown a year-over-year increase in volume for the vast majority of senders. These volumes are not due to an increase in promotional advertisements, but rather an increase in time-triggered and transactional messaging that is direct mail and telecommunications efforts for many organizations. The savings that these organizations realize by switching to email communications are significant, and electronic media are easier to manage, analyze, optimize, and personalize.

With growth comes the need to invest in infrastructure. WhatCounts has made a significant investment in the technology that supports the e-Communications Suite. In early September, the company invested in hardware and software to ensure the future scalability and reliability of its platform to accommodate current and future growth.

Vice President of Technology Mark Chealander, a software management veteran with more than 20 years of experience with large data warehouses, is leading the WhatCounts team through a three-pronged strategy for infrastructure scalability. "The first step was to upgrade our server processors, memory and storage capabilities to account for current and future growth," said Chealander. "This project is underway and will be completed very soon. In addition, we have improved our routine database optimization processes and our data management policies, which will lead to noticeable advancements in customer experience. Overall, we will be doubling the capacity of our hosted platform within a very short period of time, and we will lay the foundation for efficient scalability improvements in the future."

"We anticipate even more growth as WhatCounts prepares to launch version 7.0 of our e-Communications Suite in early 2008," said Mutlu. "This infrastructure investment will serve as the cornerstone of our improved hosted platform as we continue to focus on both ASP/SaaS offerings and our BroadcasterTM line of appliance-based solutions."

About WhatCounts, Inc.
WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments. The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary BroadcasterTM appliance. With the development of the Broadcasterâ„¢, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.

Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.


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Ola Bateman
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