Part Art, Part Science - Get the SEO Secrets Most Agencies Won't Reveal.
Las Vegas, NV (PRWEB) September 20, 2007
http://www.netconcepts.com/ - Netconcepts®, LLC., the premier search engine marketing firm enabling the top 200 Internet Retailers to "get found" online, is helping savvy retailers prepare for the online holiday rush through its breakthrough SEO management platform.
As consumers are rapidly turning to online shopping to avoid the brick and mortar riot atmosphere of holidays past, it is increasingly vital that online retailers implement a powerful search engine optimization plan to capitalize on this briskly mounting trend.
As is the case with Black Friday, the Friday after Thanksgiving known for the aforementioned shopping riots, online retailers anticipate Cyber Monday, the Monday after Thanksgiving as a make or break line in the sand for their holiday season.
Netconcepts' studies have shown that on Cyber Monday, and throughout the holiday season, consumers are turning more and more to search engines to find a retailers site. This holds true for both a retailers new and returning customers. Buyers are non-committal in terms of the retailers they seek, but determinedly search for competitive products.
Last year, Netconcepts' GravityStream prepared outdoor retailing powerhouse Cabela's for this mounting trend.
GravityStream, Netconcepts custom search engine optimization (SEO) management platform, can prepare sites like Cabelas.com who feature a massive product catalog in record time.
"GravityStream is unique in the fact that it will optimize each page on a retailer's site to be spider-friendly as well as keyword-rich, without requiring invasive changes to the ecommerce platform or major investments in IT resource," continues Spencer.
Directly after implementation, during the vital September to January online shopping season, Netconcepts' GravityStream helped Cabela's achieve a 20 percent increase in search engine rankings for trophy keywords. The cumulative effect was a 50 percent increase in Cabela's online ROI from the previous year, and a very happy Cyber Monday.
"We've actually found more evidence of online traffic peaking on Cyber Tuesday, rather than Cyber Monday," states Stephan Spencer, founder and president of Netconcepts. "Regardless of the exact day, it is absolutely vital that any major online retailer realize that properly optimizing for search traffic before Thanksgiving is the strongest method for ensuring a breakthrough holiday season."
Spencer was onsite this week at shop.org's Annual Summit in Las Vegas, NV where he featured on the advanced search panel "Part Art, Part Science - Get the SEO Secrets Most Agencies Won't Reveal."
About Netconcepts, LLC
Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will "get found" in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl's Department Stores, PoolDawg, REI, Van Dyke Supply, Cabela's, and Steve Spangler Science among other brands. Netconcepts is based in Madison, Wisconsin with a production facility in Auckland, New Zealand.
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