The Industry Measure Releases its Latest Survey of Publishing Companies

Share Article

The Industry Measure has released the latest edition of its yearly Publishing market survey report. Summer 2007's Publishing #19 is the company's 19th consecutive survey of the publishing markets--magazine, catalog, and book publishers--and provides a detailed look at the status of establishments in these markets, including business conditions (current and expected), top business challenges, top new business opportunities, investment plans and projections, and current media, technology, and business trends. --The Industry Measure

The Industry Measure today released the latest results of its yearly survey of the publishing markets, the most recent in a series of surveys that the company has conducted since 1996. The 240-page report contains the results of an extensive mail survey of the publishing markets and features The Industry Measure's standard "boilerplate" questions about Business Conditions, Business Challenges, Sales Opportunities, and Planned Investments (as well as 12-month Investment Projections of more than 100 equipment, hardware, and software categories, including expected number of units shipped and dollar values).

The Summer 2007 survey also asked several specialty questions on such topics as the extent to which publishers are working on personalized, customized, variable-data, or targeted print projects; trends in the adoption of online proofing; which old and new media channels are becoming more and less important for publishers; number of stock images purchased and amount spent on stock imagery; the effect of the recent postal rate increase on publishers' businesses; and more.

In addition to the results of the current survey, Publishing #19 also draws on The Industry Measure's 13-year database of survey results to put current findings in historical perspective and examine how past and present trends will likely play out in the future. How are media trends affecting these companies? What is the role of print vs. new media in their service offerings? Where do they see their companies going in both the near- and long-term? What hardware, software, and equipment are they buying to meet their expected needs?

Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format ( or by contacting Vince Naselli at (732) 568-0316.

Researcher's Comments:

"The results of the latest Publishing survey provide further evidence that multichannel publishing/marketing is no longer an emerging trend; it's the way that publishing is done today. Even book publishers are availing themselves of new media in record numbers. This also continues to be a time of great experimentation and investment, despite the perception of sluggish business. This is one of the most exciting surveys we have conducted in some time."

According to the Report:

  • In Summer 2007, the top three planned investment categories for all publishing companies were workstations, flat-panel LCD monitors, and desktop publishing software;
  • In Summer 2007, 23% of publishing companies said that they worked on some type of personalized, customized, variable-data, or targeted print project in the past 12 months;
  • In Summer 2007, 38% of publishing companies said that their use of online proofing for final approval was increasing;
  • In Summer 2007, 77% of publishing companies said that the recent postal rate increase would result in the cost of mailing their publication increasing a little or a lot; the top step publishers have taken to defray this cost was to clean up their mailing lists.

The Industry Measure report, Publishing #19, is available for purchase by visiting the secure Industry Measure eStore online at or by phone at 866-873-6310. The price for the 240-page report is $4,750. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase. An Executive Summary of this report is available for $249.

Editor's Note:
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Deborah Papineau (866-873-6310).

About The Industry Measure:
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (, or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.

Press/Business Contacts:

Deborah Papineau
The Industry Measure
T: 866-873-6310

Sales Contact:
Vince Naselli
The Industry Measure
T: 866-873-6310

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Deborah Papineau
Visit website