this marks a great day for advertisers in Latin America. This is the first interactive online agency that understands both the needs of this region and the dynamics of performance based marketing via the internet
Salt Lake City, UT (PRWEB) September 20, 2007
Partner Fusion, an interactive online marketing agency has announced the opening of new offices in Guatemala City, Guatemala. Zel Giron (CEO of Partner Fusion America Latina) feels that "this marks a great day for advertisers in Latin America. This is the first interactive online agency that understands both the needs of this region and the dynamics of performance based marketing via the internet".
Partner Fusion is a full service marketing agency. They create and manage global performance marketing programs that allow clients to maintain tighter control of their brand strategy while achieving "enhanced high-yield" performance-based marketing results. They refer to it as "leveraged exclusivity" (building performance partnerships based on exclusive relationships) to describe their methodology. The process utilizes this relationship driven approach, to help brands build new performance-based marketing channels in search, affiliate, and lead generation.
Paul Schroader, President of Partner Fusion explains, "this represents a fantastic opportunity for advertisers within Latin America to be the first in their industries to implement and harness the power of affiliate marketing...in the United States all competitive companies already have affiliate marketing programs but in Latin America there still exists the chance to be a trail blazer and to dominate the market."
Partner Fusion America Latina will work as an extension of the US based offices. The US based team will provide the technology and knowledge while relying on the Guatemala based team to help with regional understanding, implementation and sales strategy. The US branch of Partner Fusion has experienced rapid growth and success this year adding many new clients, primarily, in the travel and financial sectors. Likewise, Partner Fusion America Latina will heavily focus on the rapidly growing financial services, travel and telecommunications markets in Latin America.
When asked why they chose Guatemala for their new offices, Partner Fusion executives responded that, "the recent growth in the telecommunications, banking and tourism sectors in Guatemala has been nothing less than amazing. For example, the number of foreign tourists who visited Guatemala this year has increased 14.4% from this time last year. They (Guatemala) are in the final steps of remodeling the international airport which will be accompanied with the additional arrival of 4 more major airlines. With this rapid growth comes the demand for online marketing and booking solutions to handle the growth appropriately. In Guatemala, as well as the rest of Latin America, we see a huge need for the services our company has to offer."
Usually affiliate programs are reserved for large companies. However, in Latin America Partner Fusion believes there is a need for marketing & booking solutions for the medium and small size businesses, especially in the area of hotels and airlines. They (Partner Fusion) are currently in the process of building out platforms to be able to help these smaller companies find a perfect solution.
Companies in the region who are interested in learning more about Partner Fusion´s services can contact, Zel Giron, zgiron @ partnerfusion.com or visit the companies website at Partner Fusion.