Austin Restaurant Adds a Wall of Wine to Create a Functional Decoration.

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An Austin Brazilain steakhouse added a Wine Wall. The custom wine feature is both functional and a visual statement in the dining room.

Estancia Churrascaria, a new Brazilian Steakhouse in Austin, required additional wine storage because of the increase in business and wine sales. There was almost no room in the building for off-the-shelf wine storage so Ironi DaRosa of Estancia Churrascaria asked Vineyard Wine Cellars to design and build a custom wine feature.

Ironi DaRosa, proprietor of Estancia, stated, "My customers enjoy red wine with their meals but I had very little room to store and display a decent sized wine collection. I needed a unique wine rack that would store a lot of wine but I had no where to put it."

"Designing wine storage for any restaurant is a challenge due to limited space and the fact that the wine has to be easily accessed by staff. Additionally, the racking has to be attractive and visually appealing" said Jost Lunstroth of Vineyard Wine Cellars.

Joseph Kalmowitz, the Austin area designer for Vineyard Wine Cellars, says, "We worked closely with Ironi to identify the places in the restaurant that would met all the criteria: accessible to the staff, enough room to hold a large amount of bottles and a location that would all some visual flair to the dining room. We identified a location and designed a Wall of Wine that is about 10 feet tall and 18 feet long."

"The wall is almost free standing," continued Kalmowitz, "Designing it was the easy part. Engineering and installation were the difficult parts. We had to make sure that the structure was strong enough to hold all the bottles and installed correctly so that it would not fall down. Our installation team spent considerable time planning all aspects of the installation to insure that it is stable and strong."

"We are very pleased with the new wine rack because it gives us a place to store and display our wines and is easy for the waiters to get to when they are in a hurry," said DaRosa. "Our wine sales will increase because my customers will be thinking about wine."

Vineyard Wine Cellars has offices in Houston and the Dallas area and do work in Austin, San Antonio, Houston, Dallas / Fort Worth and all points in-between. Vineyard Wine Cellars is an authorized dealer in Texas for Wine Cellar Innovations, Cellar Sensor and eSommelier. The Frisco office covers the greater Dallas and Fort Worth areas. The Dallas office was formed in 2002 and the Houston office in 2004. For additional information or a sample copy, Contact: Jost Lunstroth, Vineyard Wine Cellars, 832-236-4587 or visit .

Estancia Churrascaria is an authentic Brazilian Steakhouse. Customers pay one set price and can select from 12 different cuts of meat, a variety of vegetables and salads, and from a growing wine list. The meat is sliced and served table side. The restaurant is at 4894 Highway 290 West in Austin. Phone (512) 892-1225. For additional information visit .

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