What's the Next New Thing in Toys?

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Simplymini - It's a hot new activity toy for girls.

What's hot? Simplymini (http://www.simplymini.net) is the newest thing for girls ages 5 to 10 years old and is ready to take on Barbie and Bratz as the new "hot" toy in town. Simplymini is colorforms, the next generation. Light years ahead of its predecessor which had big gloppy figures (that we all loved), Simplymini is intricately, and artfully crafted for young girls to enjoy.

Dress up is the name of the game here with accessories galore (all interchangeable) and a concept that pleases both "girly girls" and the rougher and tumbler types alike.

Created by a mom in the Boston area, Simplymini is kids tested and kids approved. The idea grew from a concept to a real "craft" which is fun to play with, great for travel and a lovely "quiet time activity'' (which all moms appreciate).

With its U.S. launch, Simplymini hopes to take on the toy world by storm. Now available on http://www.Target.com , Creative Kidstuff stores and select Borders stores, it is dress-up fashion fun at its finest. Use the fashion sticker to dress a hip looking character in the Simplymini sticker books. Don't like the outfit? No problem! Just create another. Our stickers peel on and off. They are re-usable and loads of fun. Our characters are fresh and new. And so is the product. The 16-page colorful sticker books feature new themes every few months making them ideal for collecting.

Simplymini products offer traditional play that is wholesome and sweet; yet, also cool and hip for today's young girls. Every girl will enjoy endless hours of creative and imaginative play. Best of all, Simplymini does not require batteries ... only loads of imagination.

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Anne Kim
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