Boulder Creek, CA (PRWEB) September 20, 2007
HeartMath® LLC (http://www.heartmath.com), the world leader in innovative stress reduction technologies and programs, is pleased to announce a strategic alliance with Proactive Partners of Chicago. Proactive Partners will market and deliver HeartMath products and services through their network of corporate and hospital-based fitness centers and through Midtown Athletic Clubs, also owned by TCA Holdings, Proactive Partners parent company.
HeartMath brings a sixteen-year track record of developing scientifically validated, award-winning stress transformation technology and training programs to join with Proactive Partners premium fitness and health promotion programs, creating a unique and rigorous wellness package. This agreement means that Proactive Partners client organizations such as McDonald's, Kraft Foods, and Henry Ford Health System will now not only have access to Proactive Partners top-of-the-line physical fitness and wellness programs but also the premier mental and emotional fitness technology from HeartMath - a powerful combination to create optimal health and performance.
Bruce Cryer, President and CEO of HeartMath LLC, commented, "We're extremely pleased to join with Proactive Partners to significantly strengthen both our positions in the fast-growing wellness business. As healthcare cost challenges continue to require collaboration and innovative approaches to prevention and wellness, this relationship will enhance the proven value of the HeartMath content through the first-class delivery system of Proactive Partners. We are thrilled to create this new relationship which we believe will enrich the lives of more people through stress-free, heart-based living."
The HeartMath system of stress reduction techniques and heart rhythm monitoring technology has been validated in corporate and health care settings around the world since 1991. Published research studies conducted by HeartMath's non-profit partner, the Institute of HeartMath®, have demonstrated the critical link between emotions, heart-brain communication, and overall performance. This research was the foundation for the development of HeartMath's programs and products, including their award-winning handheld emWave Personal Stress Reliever® and computer-based emWave® PC Stress Relief System, both of which will now be offered by Proactive Partners through their health and wellness programs.
Steven Schwartz, CEO of TCA Holdings said, "We are excited about our alliance with HeartMath. Stress is as a key issue for corporate America, contributing to spiraling employee healthcare costs and negatively impacting productivity. The quality of the HeartMath content, technology and supporting research is impressive. Proactive Partners will now support corporate client wellness programs using HeartMath techniques and teach employees how to manage stress, become more focused and more productive."
About HeartMath® LLC
HeartMath® LLC is a privately held U.S. company based in California. Their compelling solutions for reducing stress and maximizing performance have been published in peer-reviewed journals such as Journal of the American College of Cardiology, Stress Medicine, and the Journal of Preventive Cardiology. HeartMath clients include Shell, BP, Unilever, Hewlett Packard, NASA, Stanford Graduate School of Business, Kaiser Permanente, Sutter Health, and Duke Medical Center. HeartMath has been honored with awards from prestigious organizations such as the American Institute of Stress and the American College of Healthcare Executives, and was named as a top innovator by Golf Digest, and one of the Top 10 Eco-Lifestyle selections by Pure Zing! HeartMath has been featured in media outlets as diverse as Harvard Business Review, Newsweek, Modern Healthcare, Men's Health, the Economist, CNN, New York Times, Wall Street Journal, and ABC World News Tonight.
HeartMath maintains international partnerships in the United Kingdom; Australasia; South Korea; France; Belgium, Netherlands, and Luxemburg; China; and Sweden. US alliance partners include the Ohio Hospital Association and UCSF's Center for the Health Professions.
About Proactive Partners
Proactive Partners, a division of TCA Holdings LLC, develops and manages corporate fitness centers and employee wellness programs. Current clients include McDonald's, Kraft Foods, CDW, Henry Ford Health System and St. Paul Travelers. TCA Holdings LLC is a privately held strategic holding company whose subsidiaries own and/or manage fitness and athletic facilities in the United States and Canada. TCA Holdings other subsidiary Midtown Athletic Clubs is a leader in upscale athletic club and sports resort management. The company currently operates 13 clubs throughout the United States and Canada. TCA Holdings was founded in 1969.
HeartMath media contact - Gabriella Boehmer
TCA media contact - Barbara Allen
(773) 463-1234 x264