Scotts Valley, California (PRWEB) September 20, 2007
Internet marketing consultancy and training provider Market Motive today announced that SiteLogic principal Matt Bailey has joined the Market Motive faculty. Matt is a recognized expert in web marketing with a particular focus on social media strategy.
Faculty Creates Online Marketing Dream Team
Matt joins a group of esteemed faculty that includes Stuntdubl's Todd Malicoat, SEO-PR's Greg Jarboe and Jamie O'Donnell, author of 'Web Analytics: An Hour a Day' Avinash Kaushik, ClickTracks' founder John Marshall, and Michael Stebbins, former ClickTracks VP of marketing. The Market Motive team will deliver a curriculum that efficiently teaches Internet marketing concepts and best practices.
"Matt knows the ins and outs of the latest social media tactics--he can roll up his sleeves and get right into the MySpace or FaceBook trenches--but he's also keenly able to match a social media strategy to your larger business and marketing goals." said Market Motive CEO Michael Stebbins. "Because Matt so intimately understands how all of the networks work, and which social media may be best for a particular campaign, he can help clients make the best choices. For example, Digg or Flickr may not be the social media you want to use to reach your target audience, but a campaign using corporate blogging along with YouTube video placements may be the perfect combination to achieve your results."
"When it comes to interacting with social media and social networks, there's no one-size-fits-all solution for companies," said Matt. "Companies that aren't fully aware of how to manage and navigate these networks can actually damage their brand credibility if they aren't careful. It's all about crafting a customized plan of action that maximizes the social media elements with the highest reward, while avoiding tactics that may put your business at risk."
How Market Motive Works: A Dual Approach
Market Motive's site, including sample members-only content, is available online at http://www.marketmotive.com. Marketers can register to receive a membership invitation; invitations are scheduled for delivery in late September 2007. Access to the membership site will cost $299 per month and will provide streaming media tutorials, along with live and recorded conference calls with faculty. The membership site will also allow subscribers to ask for advice specific to their particular need or situation and count on expert answers.
Learning is one part, doing is another. Market Motive also provides consulting and marketing services for mid- to large-sized businesses. Services include web analytics, paid search management, search engine optimization and conversion tactics.
About Market Motive
Market Motive has gathered the top minds in the online industry to teach marketers and consultants how to get the most from Internet marketing. Subscribers pay $299 per month to learn web analytics, search engine optimization, paid search and conversion techniques through videos, presentations and podcasts and direct access to the Online Marketing Dream Team. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369
About Matt Bailey
A Market Motive faculty member, Matt Bailey is also the principle of Site Logic a web marketing consulting company, and is a regular speaker at Search Engine Strategies, The DMA (Direct Marketing Association) Conferences, and at American Advertising Federation events. Matt has also been appointed DMA's director of search marketing training and certification.