Volunteer in Africa Travel Site Takes the Organic SEO Challenge

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Volunteer in Africa expert, Institute of Field Research Expeditions has taken on another step to consolidate its leading position in the Volunteering Abroad niche of the highly competitive travel industry by hiring Dallas Based "SEO 1 Services" and implementing the organic SEO strategy.

Institute of Field Research Expeditions (IFRE), a non profit organization based in Dallas and specializing in Volunteer in Africa programs, is determined to become the leading travel site online. With increasing advertising cost, notably the Pay-Per-Click (PPC) Model, the travel site has been evaluating the benefits of organic SEO. IFRE has been in contact with several US SEO services companies and has explored several internet marketing strategies and has chosen Dallas based SEO 1 Services due to its expertise in Organic Search Engine Optimization (SEO).

Organic SEO, also known as Natural SEO, is based on promoting a website so that it appears in non paid advertising. Unlike pay-per-click (PPC) and other paid advertising methods, the sites visibility is not dependent on marketing budget. "In recent years, online advertising costs have skyrocketed in recent years, click fraud has also represents another challenge. Both these consideration have forced us to look into other internet marketing that are long term investment and more cost effective" says Alex Landin volunteer project manager of IFRE.

Globalcrossroad.com, IFRE's partner site has followed suit by also hiring SEO 1 Services to also achieve higher online visibility. Both sites offer the most extensive and diversified Volunteer in Africa packages and volunteering abroad programs. "African destinations' popularity have been in the increase and many new countries are schedule to be added to our flagship destination that include Kenya, Tanzania, South Africa, and Ghana": Says Alex Landin. Post-911 era has raised interest in world affairs and cultural curiosity among North American youth.

About Institute of Field Research Expeditions:
Institute of Field Research Expeditions (IFRE) is a non profit organization dedicated to promote volunteering opportunities and learning thought travel. For more information visit the volunteer abroad site.

About SEO 1 Services:
SEO 1 Services is a leading Dallas based internet marketing company with an expertize in organic search engine optimization. To learn more about SEO 1 services please visit their SEO Services sites


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