Michael brings a wealth of online and offline marketing and organizational growth experience that will be invaluable to zanox and its clients. As the online marketing industry continues to grow and evolve rapidly, we look forward to exciting times and much opportunity for zanox, both in the US and globally.
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Chicago, IL (PRWEB) September 24, 2007
zanox, global market leader in performance-based multichannel commerce, has appointed seasoned executive Michael Hines as president of its United States operation. Michael brings many years of global sales and marketing experience to zanox and a track record in steering early-stage companies through rapid growth. The appointment signals the company's focus on the US market as a strategic hub of its global network.
Over the course of his career, Michael has worked with some of the world's leading brands, including Adidas, Hewlett-Packard, Marriott, Nike, Pepsi, Timberland, Toshiba and Toyota. His experience includes three years as senior vice president of web development at online marketing agency Proxicom, recently acquired by iCrossing. He gained his international business experience through a two-year engagement with Alterna, a financial software company based in Europe. Prior to Alterna, he served as senior vice president of sales and marketing at direct response firm ClientLogic and helped grow the company to $400m revenue and a presence in 13 countries in just two years. Earlier in his well-rounded career, Michael worked in marketing at Pepsi, was VP of client services for the MDC Group and spent six years in business consulting at MH International.
Michael Hines commented: "The common theme in my career to date has been a focus on growing organizations whose focus is on brand and the user experience. Understanding customer behavior and how to evolve the customer's interaction with brands, particularly online, is key to a successful campaign. zanox provides the seamless technology and support infrastructure to assist organizations in facilitating that evolution online. I am excited about operationalizing the strategy to build on the aggressive international growth zanox has achieved, right here in North America."
Heiko Rauch, zanox co-founder and COO, added: "Michael brings a wealth of online and offline marketing and organizational growth experience that will be invaluable to zanox and its clients. As the online marketing industry continues to grow and evolve rapidly, we look forward to exciting times and much opportunity for zanox, both in the US and globally."
zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. zanox's online marketing services include award winning affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs. More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance, with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado, use the zanox network. In the travel sector, businesses such as KLM, Air Berlin, Opodo and lastminute.com employ zanox's strategic distribution channel. Retail customers include Amazon, Otto, Neckermann and La Redoute, and, within the financial service sector, Citibank and Royal Bank of Scotland.
zanox currently works with more than one million sales partners in more than 190 countries worldwide. zanox partners earn solid revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is part of Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and service provider for cross-media commercial communication.
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