Clyde Waterfront Urban Renewal Project Wins Web Award

Clyde Waterfront, the urban renewal project for the regeneration of the Clydeside has achieved a Web Award. The website was designed and built by Innovation Digital

Glasgow (PRWEB) September 23, 2007 -- The Clyde Waterfront website highlighting the £5.6 billion regeneration project of the River Clyde was awarded the Standard of Excellence status in a major marketing competition.

The Web Marketing Association accorded Clyde Waterfront the accolade in this year's WebAward competition. In their comments the judges described the use of colour, design and layout as "intriguing."

The Clyde Waterfront website scored highly for its design, ease of use and content in the WMA Non-Profit section of the awards, which are recognised as the premier showcase for website development in 95 industry categories.

In presenting a detailed database of the urban renewal projects in the River Clyde area, the website features an interactive map allowing users to identify developments within the six key areas of the programme at the click of a mouse.

More than 200 projects are described in minute detail with sections also dedicated to business opportunities, communities, up to date news and an excellent image library.

The site has been developed by the Glasgow office of Innovation Digital the web design and digital marketing specialist.

Kirsty Innes, Marketing Manager of Clyde Waterfront, said: "Everyone connected with the project is delighted to receive this prestigious award. The website is a key element of our marketing strategy for one of the most exciting waterfront regeneration programmes currently being undertaken anywhere in the world."

Janis Neil Director of Account Management, Innovation Digital, said: "The WMA WebAwards are regarded as the industry's premier recognition. We are thrilled to receive this accolade."

The site is consistently ranked No 1 by the Google search engine for 'business relocation in Scotland' and many other search terms, which has increased their online presence significantly over the last year. The number of new visitors to the site rose from 1528 in August 2006 to 5956 in July 2007.

It is anticipated that the Clyde Waterfront project will deliver:

·   20,500 jobs supported by projects completed, in progress or approved
·   30,300 jobs associated with projects in the early stages of development
·   £5.6 billion projected investment from the private and public sectors
·   23,659 new homes
·   909,000m2 of office, retail, industrial and leisure space is expected to be developed

1.   The anticipated investment in each of the three local authority areas covered by Clyde Waterfront is as follows:
             Glasgow: £4.25billion; Renfrew: £500million; West Dunbartonshire: £395million.

2.   Projects crossing the boundaries of all three local authorities will require investment of £440million.

About Clyde Waterfront:
Clyde Waterfront is a public sector partnership established to promote and facilitate the implementation of the River Clyde's regeneration as a world class waterfront location that will drive Scotland's economic development in the 21st Century. A 15 year plan has been developed to transform the environment, communities, transport infrastructure and economy along the river from Glasgow to Erskine in the largest project of its kind to be undertaken in Scotland. The partnership involves the Scottish Executive, Glasgow City Council, Renfrewshire Council, West Dunbartonshire Council, Inverclyde Council, Scottish Enterprise and Communities Scotland.

Contact:
Kirsty Innes
Clyde Waterfront
Suite 224
Pentagon Centre
36 Washington Street
Glasgow G3 8AX.
W: http://www.clydewaterfront.com
T: 0141 229 5420
F: 0141 229 5424

About Innovation Digital:
Innovation Digital is a leading digital communications agency with offices in Glasgow, London and Manchester. Services range from digital strategy and research through to web development and online marketing. Through its position as a trading division of Innovation Business Vision, the agency provides an integrated proposition of creative digital marketing and excellence in project and change management, with a large client base.

Contact:
Felicitas Betzl
Innovation Digital
155 Bath Street
Glasgow
G2 4SQ
W: http://www.innovationdigital.co.uk
T: 01412737000
F: 01412737001

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