Scala, Inc. Partners with LG Electronics at the TransVolve Digital Signage Event

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Scala, Inc., (http://www.scala.com) the leading provider of end-to-end software solutions for the digital signage market, today announced the sponsorship of the TransVolve Digital Signage Event hosted by LG Electronics. The event will be hosted in three locations: Chicago - October 10th at Soldier Field Cadillac Club; New York - October 16th at the Manhattan Center Grand Ballroom; and Los Angeles - October 24th at the Social Hollywood Barrymore Ballroom.

Scala, Inc., (http://www.scala.com) the leading provider of end-to-end software solutions for the digital signage market, today announced the sponsorship of the TransVolve Digital Signage Event hosted by LG Electronics. The event will be hosted in three locations: Chicago - October 10th at Soldier Field Cadillac Club; New York -- October 16th at the Manhattan Center Grand Ballroom; and Los Angeles -- October 24th at the Social Hollywood Barrymore Ballroom.

One of the new products that LG will be announcing at this event is the new 42" LCD with integrated computer -- LG4210N. "This is a great combination with Scala InfoChannel 5," says Jeff Porter, Scala's Executive Vice President. "Outstanding graphics performance from ATI and all-in-one functionality with Scala InfoChannel makes the LG4210N an easy system to deploy for digital signage."

LG Electronics cordially extends an invitation to everyone to attend the TransVolve Digital Signage Event. Learn from Scala, LG and industry leading digital signage hardware and services companies how to maximize the use of digital signage to drive customer loyalty, increase profitability and drive sales. Grab the attention of your customer and don't be left behind as you "TransVolve" your message to the public. More information and registration information is available at lgtransvolve.jkserv.com.

Scala, Inc. will be displaying content for restaurant and bar venues provided by IDS Menus (http://www.idsmenus.com), a Scala Certified Partner. IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries.

The core of the Scala InfoChannel software platform is the Scala InfoChannel Content Manager, which together with other significant Authoring, Network Management and Playback enhancements ensures that this next generation of digital signage software offers unequaled functionality that benefit both Digital Signage and Digital Menuboard customers alike: streamlined interface/workflow; rapid template based content authoring; sophisticated content management including new channel planning/scheduling modules; new 3D-based rendering engine for improved visual quality and performance and multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.

Of course, the traditional Scala InfoChannel strengths that propelled Scala, Inc. to its global leadership position in the industry are still there and better then ever: authoring option provides the fastest system for creation of Dynamic Content in the industry; support for both Interactive (kiosks, touch-screens, etc.) and Passive displays; support for both Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with external databases (e.g. POS) or other external systems (e.g. legacy systems) using VBScript, JavaScript or Python; and Scala InfoChannel's real-time rendering at the "point of playback" ensures smaller file sizes, coupled with intelligent file transfers, dramatically reduces network bandwidth requirements. Finally, Scala boasts over 50,000 Scala InfoChannel Players driving hundreds of thousands of screens worldwide - talk about scalability.

See the next generation of the most widely deployed digital signage software platform in the world -- Scala InfoChannel, at the LG Electronics TransVolve Digital Signage Event. Scala professionals will be demonstrating Scala InfoChannel at the event. You can't miss it!

"Success in the exploding digital signage market is dependent on business partnerships with hardware, screen manufactures, and system integrators throughout the industry", says Gerard Bucas, President and CEO of Scala, Inc. "Our business around the globe is enhanced by the close business partnership between Scala and LG Electronics".

About LG Electronics USA, Inc.:
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.LGusa.com.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit http://www.lge.com.

LG Digital Display Company is the largest TV flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world's top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is official sponsor of the Cannes Film Festival.

About IDS Menus:
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS' mission is "to produce the highest quality marketing displays for the world's food service industry." Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit http://www.idsmenus.com.

About Scala, Inc.:
Scala, Inc., the world's leading provider of software for digital signage used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. Over the years, Scala has evolved to become the global leader in digital signage software. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Shell, Santiago Airport, Ericsson, The Life Channel and many more. Since Scala InfoChannel has field proven scalability, and is easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at http://www.scala.com.

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Richard Trask