Generous Americans: Those with Lowest Incomes Contribute More Often than Higher Income Groups to a Broad Range of Causes

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A new survey breaks down charitable giving from Americans.

This survey showed us that every age group, from 18-65+, was highly motivated in many different ways to support a particular cause

Ninety-five percent of American adults make contributions of time or money to causes that are important to them, according to a recent (August 30- September 2, 2007) telephone survey conducted by Opinion Research Corporation, sponsored by DayTimers. Individuals who make $25K - $35K contribute to a wider variety of causes more than any other income range. They contribute more often to these causes: health-related, community needs, human services, education, environment, animal rights, issues and politics, and ethnic causes. Only two percent of people in this income range do not contribute to causes.

Cause                        Total    ($25K - LT $35K) ($35K - LT $50K) ($50K - LT $75) ($75K or More)

Health related            
                                    72%                         81%                    71%                 73%                 76%

Community needs        
                                    63%                         76%                    63%                 67%                 59%

Human services        
                                    63%                         69%                    62%                 57%                 64%

Education                
                                    61%                         70%                     61%                    62%                 62%

Religious
Organizations            
                                    53%                         54%                     54%                 49%                 61%

Environment            
                                    53%                         70%                     57%                 47%                 49%

Animal Rights            
                                    41%                         66%                     40%                 37%                 33%

Issues/Political    
                                    39%                         51%                     39%                    33%                 41%

Ethnic Causes            
                                    24%                         36%                     19%                    22%                 19%

Do Not Contribute    
                                     4%                     2%                         4%                 3%                     2%

"It's not surprising to us that the causes that most people contribute to are health-related," Woytek said. "DayTimers has a number of health-related products, including our Pink Ribbon line, from which we donate 10 percent of proceeds to The Breast Cancer Research Foundation. These items are some of our most popular, both online and in major retail stores around the country."

"This survey showed us that every age group, from 18-65+, was highly motivated in many different ways to support a particular cause," Woytek noted. Sixty-eight percent of 18 - 24 year olds said they frequently donate by purchasing products from companies that give a percentage of their bottom line to charities that are important to them. Seventy-one percent of this age group said that they buy products from companies that donate a percentage of the price to a cause they believe in.

Woman donate more often then men
In eight different categories, females donate time or money more than males. The one category that men donate to more often than women is contributing to causes such as pro-choice/pro-life, or to a political party. And six percent of men vs. two percent of women do not contribute time or money to any cause.

Cause                         Total                     Male                      Female

Health related                
                                     72%                 65%                        79%

Community needs            
                                        63%                    57%                         69%

Human services            
                                        63%                    54%                         71%

Education                    
                                        61%                    59%                         63%

Religious
Organizations                
                                        53%                    47%                         59%

Environment                
                                        53%                    49%                         56%

Animal Rights                
                                        41%                    33%                         49%

Issues/Political        
                                        39%                    41%                         37%

Ethnic Causes                
                                        24%                    22%                         27%

Do Not Contribute        
                                         4%                        6%                             2%

Giving motivations
The majority of respondents (84%) said they were motivated to support a particular cause because they wanted to give back to the community. Eighty-two percent felt that they could make a difference with their donation. Seventy-one percent donated to a cause because they knew someone who was affected by the cause, while 65 percent donated because they themselves were affected by the cause. Twenty-seven percent admitted that they supported a particular cause because it was a tax write-off and another 24 percent because it made them look good in other people's eyes, thereby admitting that they care about what people think of them.

How much?
Twenty-four percent of respondents contribute more than $1,000 per year to all of the causes they support, while 48 percent contribute between $100 and $1,000. Ten percent contribute $26 - $99, and seven percent contribute between $1 and $25. Only two percent of respondents donate time only.

The 2007 DayTimers Generosity Survey (http://www.daytimer.com) was conducted via telephone by Opinion Research Corporation on August 30 - September 2, 2007 as part of an omnibus study. A total of 1,001 adults in the continental U.S. including 501 men and 500 women 18 years and older, participated in the survey. The margin of error is plus or minus three percentage points. The interviews were weighted by four variables: age, sex, geographic region, and race to ensure reliable and accurate representation of the total population. The data was also cross-tabulated by sex, age, region, race, household income, household size, children in household, and education.

About DayTimers:
Established in 1947, DayTimers, Inc. is the original American provider of time management solutions and organization tools to help simplify life. DayTimers is a subsidiary of ACCO Brands (NYSE: ABD). The complete DayTimer® line of planners, luxury leather covers, portfolios, handbags and more can be found at http://www.daytimer.com or by calling 1-800-225-5005. Select organization tools are also available at Staples, Office Depot, and other major office supply retailers.

Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o).
Subsidiary of ACCO Brands Corporation

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