has been our most successful interactive campaign to date. The challenge and opportunity now is to take that even further.
Atlanta, GA (PRWEB) September 23, 2007
IQ Interactive wins Best of Show Runner Up and Best B2B Website for the UPS Whiteboard interactive campaign and Outstanding Website for the Celebrity Cruises Europe Destinations site in the 2007 Web Marketing Association Web Awards. The Web Awards is the premier annual website award competition that honors the best websites in 96 industries and recognizes the individual achievement behind the creation of today's top websites.
IQ Interactive's UPS Whiteboard website was awarded Best of Show Runner-Up and Best B2B Website, with a near-perfect score of 69.5 out of 70 possible points. The Best of Show Runner-Up Award was a first in competition history, awarded because of the overall strength of the UPS Whiteboard campaign. Judges scored the site on design, innovation, content, technology, interactivity, copywriting and ease of use. Judges commented that the UPS Whiteboard site "really focused on keeping things simple and perfect, "was a fantastic innovative site", and provided "great brand support."
"Being recognized for our innovative work not only in the business-to-business but also in the travel industry reaffirms our commitment to creating rich media marketing across various industries," comments Tony Quin, CEO, IQ Interactive. "UPS Whiteboard and Celebrity's Europe are examples of what is possible with capabilities of the Broadband Internet which are designed to address business to business and business to consumer audience segments. We applaud the forward thinking of our clients for embracing interactive brand marketing."
The "UPS Whiteboard" advertising campaign, developed by UPS's agency of record The Martin Agency, is the most significant creative shift for UPS since the introduction of "What Can Brown Do for You?" in 2002. The UPS whiteboard website acts as the hub which all other media drives to. The website allows for an in-depth overview of the complex products, services, and solutions UPS offers. Seamlessly integrating with the TV campaign, visitors to the site are greeted by the actor from the 'Whiteboard' commercials, who interacts with visitors throughout the experience, helping to match their business challenges with UPS solutions. The site includes 3D animated line art, 45-second narrated "web shows" that highlight UPS products, and a "Create Your Own Whiteboard" viral component. IQ Interactive developed the robust technology that allows the user to send someone a personalized message that the "whiteboard guy" writes on a whiteboard when the recipient opens the email. View the site at http://www.ups.com/whiteboard (UPS Whiteboard).
"We are very excited about the opportunities the online channel offers UPS to reach and engage key audiences on a one-to-one level - that's what service at UPS is all about" said Susan Fletcher, Director of Online Communications at UPS. "With its ability to "personalize", to an extent, the visitor experience, "Whiteboard" has been our most successful interactive campaign to date. The challenge and opportunity now is to take that even further."
IQ Interactive also received an Outstanding Website Award for Celebrity Cruise's European destinations under the Travel Category. This rich media experience truly brings to life, in full-screen format, the differences that separate Celebrity's Europe from any other European vacation.
About IQ Interactive
IQ Interactive is an Atlanta-based, award-winning, full service interactive agency specializing in brand marketing experiences for the broadband Internet. IQ works with leading brands such as UPS, IBM, Wachovia, Royal Caribbean International, and the American Cancer Society to create innovative and engaging interactive experiences that drive measurable results. Building on its heritage as an award-winning television and technology agency, IQ has become one of the leading creative pioneers on the Web today. The IQ Interactive portfolio is available at http://www.iqinteractive.com (IQ Interactive).
Business Development Marketing Manager