Alien Technology to Present RFID ROI Partner Demonstrations at EPC Connection 2007

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RFID innovators reveal adoption success in a special exhibit hall theatre pavilion at EPC Connection 2007 -- the fourth annual EPCglobal North America Conference & Exhibition -- to be held October 2-4 at the Donald E. Stephens Convention Center in Chicago.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), and EPCglobal North America, a not-for-profit, vendor-neutral, user-driven organization supporting the adoption of Electronic Product Code (EPC) technology, have announced that Alien Technology, an industry leader in RFID products and services, will conduct live demonstrations of partner RFID applications at EPC Connection 2007. The demonstrations will take place live in the exhibit hall, October 3-4, at the Donald E. Stephens Convention Center in Chicago.

Leveraging its industry expertise and strong portfolio of high-performance EPC Gen 2 RFID tags and readers, and professional services, Alien -- along with several leading end users and strategic partners IBM, Intel, Microsoft and Xterprise -- will showcase 10 RFID applications at the RFID ROI Partner Solutions Demonstration Area, in booth #324. The 10 presentations will be:

  • High-Definition Supply Chain Applications -- Driving Innovation With Measurable Results
  • RFID Adoption and Readiness
  • Extending the Connected Enterprise With BizTalk RFID
  • ERP Integrated RFID Solutions: A Customer Case Study
  • Track, Optimize, Profit -- Achieving a Better Return on Your Assets
  • Moving Forward With RFID and ROI: A Case Study
  • SFO Baggage Inspection With Quatrotec
  • Business Innovation Leveraging RFID Technology
  • Designed EPC Solutions for Closed-Loop Applications
  • Low-Risk, High-Yield ROI for Industrial Manufacturers

"The RFID market is poised for major growth, as companies begin to recognize the incredible ROI that the technology enables," said Mark Roberti, editor of RFID Journal. "When planning EPC Connection 2007, we wanted to build in an opportunity for companies to share what they have learned. Alien Technology continues to be a leader in delivering RFID products, services and education, so we are extremely pleased to have them as our partner for the educational component of the EPC Connection exhibit hall."

The RFID ROI partner solutions demonstrations are designed to provide EPC Connection attendees with practical information they can use to begin adopting RFID technology today. Alien Technology has worked with several leading early adopters of the RFID market, providing ongoing industry education at the RFID Academy and through Alien's comprehensive services portfolio.

"We realized long ago that the future of business information was RFID, and that there was a steep learning curve for adoption," said Ronny Haraldsvik, vice president of marketing, business development and industry relations at Alien Technology. "But the payoff is significant in terms of time and cost savings. RFID Journal and EPC Connection have played a major role in educating the market and keeping end users up to speed on industry growth. The Alien RFID ROI partner demonstrations allow us the opportunity to assist in that effort, and to show how our leadership technology and partnerships are bringing real business benefits to our customers."

Companies interested in learning more about or attending EPC Connection can visit http://www.rfidjournalevents.com/EPCconnection/

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide -- in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About EPCglobal North America
EPCglobal North America serves subscribers in the United States and Canada fostering the adoption EPC technology. For more information, visit http://www.EPCglobalNA.org.

About Alien Technology
Founded in 1994, Alien Technology is a leading technology and product provider of UHF RFID integrated circuits, tags, readers and professional services. Alien's Gen 2 products, combined with software solutions from partners, help solve business problems for customers, improving productivity, processes, security and asset tracking for closed-loop and supply chain systems. These solutions are currently implemented in such industries as consumer packaged goods, retail, manufacturing, transportation, airports and cargo logistics, government and defense, and more. Alien's patented Fluidic Self Assembly (FSA) technology and related proprietary manufacturing processes are designed to enable the manufacture of high-volume, low-cost RFID tags. Quatrotec, Inc., a wholly owned subsidiary of Alien Technology, is a specialized professional services and technology firm providing complete solutions to meet the sophisticated requirements of the transportation industry. Alien's facilities include corporate headquarters in Morgan Hill, Calif.; an RFID tag manufacturing facility in Fargo, N.D.; the Alien RFID Solutions Center in Dayton, Ohio; Quatrotec's offices at the San Francisco International Airport (SFO); and sales offices in the United States, Europe and Asia. Alien is a member of EPCglobal. For more information, visit http://www.alientechnology.com.

Alien, Alien Technology, the Alien logo and FSA are trademarks or registered trademarks of Alien Technology Corp. in the United States and other countries. Copyright 2007 Alien Technology Corp. All rights reserved.

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