Wirebreakers - Extreme Viral Videos Finally Picks up Steam for Motorola's New Wireless S9 Headphones

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Motorola uses dangerous dance moves in viral videos to show their S9 Headphones under the most extreme situations. The "Wirebreakers" viral videos have not only proven successful for the product, but have been adopted successfully by the YouTube, dance and youth communities. This campaign is an example of excellent product design as well as the most viewed mobile phone product campaigns is years.

In the world of design not many people would consider a little know urban dance craze like "krump dancing" important enough to model headphones after. Motorola felt differently.

Krump dancing is the hip-hop equivalent of moshing, but more gymnastic than violent. It's free style, it's fast and it's probably the last thing you'd want to be doing if you had wires from your ears and music player. Which is probably why Motorola used the craze as the most extreme example of why one would need wireless headphones. Enter the Wirebreakers.

This crew of young urban krump dancers invades public areas (tennis courts, libraries, squash court) and "dances for the tied down people" whilst wearing their wireless S9 Headphones. These videos have been posted on YouTube in a very prank style with much positive response from the online community. The videos have received hundreds of thousands of views and many times reached the Most Viewed spot on YouTube. In fact, viewers have posted their own krump dancing videos in response to Motorola's.

Motorola's approach to design has taken the most extreme circumstances and created a product that can accommodate them. It's a more aggressive view of form following function that just may have struck a cord with viewers as well. "After all," as one viewer commented "if some kid can wear them doing a back flip, I can use them at the gym."



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