San Diego (PRWEB) September 28, 2007
With more than 30 years of combined experience, advertising veterans Art Bradshaw and Emily Rex today announced they have partnered to create Departure. Departure is a progressive advertising agency that gives aggressive brands the power to confidently address "the new": new media, new conceptual approaches and new ways of making sense of the changing reality of the market.
With offices in San Diego and Los Angeles, Departure is focused on customers in the technology, restaurant and hospitality, financial, tourism and media entertainment industries. Departure embraces the traditional strengths of advertising - strategy and creative - and brings those brand concepts into areas of marketing that traditional agencies are unequipped to address. As a result, clients are given a unique opportunity to create high-impact advertising across the entire online and offline marketing spectrum.
Departure works with its clients to help them identify the Compelling Truth™. The Compelling Truth is defined as the single most important statement a company can make about itself - communicated in a dramatic way. After Departure creates the Compelling Truth, its in-house experts find ways to drive that message across multiple online and offline channels.
"For us, marketing is agnostic in terms of media we exploit," says Departure Principal and Chief Creative Officer, Art Bradshaw. "Some of our clients benefit from broadcast, while others can leverage the Web to drive traffic and further their relationships with their customers. By integrating the two, the client gains a tangible competitive edge that can't be created with the patchwork process for which many clients and agencies have settled."
To further its expertise in taking brand concepts online, Departure has formed a relationship with Digitaria, a leading independent digital marketing and technology firm also headquartered in San Diego. "We have partnered with Digitaria for their longstanding success in interactive, and their dedication to client service and creative excellence online," said Departure Principal and Director of Account Management, Emily Rex. "Our teams are truly integrated and working together to provide the level of innovation and thinking that our clients need to have online."
Digitaria has worked with many of the biggest brands in the country including the Atlanta Falcons, CBS Corporation, FOX, Hasbro Corporation, KCET Hollywood, NBC Universal, QUALCOMM, Ryland Homes, TaylorMade-adidasGolf and many others. "Departure can take a 10,000 foot view of a brand and drive it down to something very specific through their Compelling Truth process," said Digitaria CEO, Daniel Khabie. "We have already engaged Departure with several of our clients, and all of them have been incredibly happy with the brand strategy and broadcast skill set. In addition, Departure's online media and planning group will play an active role with existing Digitaria clients."
Bradshaw and Rex have experience building brands for Harley Davidson, San Diego Zoo, Pick Up Stix Restaurants, Nestle, WD-40, Nissan, General Motors, and many others. Rex has worked in various account management roles for McCann-Erickson, Campbell Mithun and MeadsDurket - all located in San Diego. Bradshaw has served in various creative roles at agencies including Los Angeles-based Chiat/Day, New York-based interactive company, Zentropy and the San Diego office of McCann-Erickson.
Somewhere between the old way and the new way is something called the point of departure. The end of what was. And the beginning of what should be. Departure is a progressive advertising agency that gives aggressive brands the power to confidently address "the new": new media, new conceptual approaches and new ways of making sense of the changing reality of the market. Departure offers a wide range of capabilities including traditional, new media and more.
With offices in San Diego and Los Angeles, Departure is focused on clients in the technology, restaurant and hospitality, financial, tourism and media entertainment industries. For more information on Departure, please visit departureadvertising.com.