Nielsen Study Confirms Men Increasingly Concerned About Appearance; Xenna CEO Says Foot Care Part of the Trend

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A global beauty survey by The Nielsen Company indicates that two-thirds of American consumers agree that there's more pressure than ever to look good. Part of the survey was designed to determine whether or not social acceptance of the "metrosexual" male is increasing. The conclusion: the majority agree that it's okay for men to be concerned about how they look. C. J. Buck, CEO of Xenna Corporation (http://www.xenna.com/), a distributor of foot care products, says men are buying more foot grooming products for themselves as part of an increasing trend toward wanting to have the same sort of "pulled together" image that women are concerned with.

A global beauty survey by The Nielsen Company indicates that two-thirds of American consumers agree that there's more pressure than ever to look good. Part of the survey was designed to determine whether or not social acceptance of the "metrosexual" male is increasing. The conclusion: the majority agree that it's okay for men to be concerned about how they look.

C. J. Buck, CEO of Xenna Corporation (http://www.xenna.com/), a distributor of foot care products, says the escalating importance of appearance has led men to care more about how attractive they are - from head to toe. She says, "Good-looking skin, hair and nails are essential, both in business and in attracting the opposite sex. Though in the past, we often saw women buying foot care products for their men, we now see men buying more foot grooming products for themselves as part of an increasing trend toward wanting to have the same sort of "pulled together" image that women are concerned with."

According to Buck, "Men buy products to look cool, be it a car or a razor or an exfoliant. They've come to realize it's really not cool to have ugly feet - especially when wearing sandals, going barefoot at the beach or pool - and especially not in the bedroom."

The widespread popularity of sandals has been a major spur toward the male demand for pedicures and foot grooming products. Just as men notice women's feet, women give men a head-to-toe scrutiny, and flip-flops won't hide any toenail or dry, cracked heel problems. Buck says, "One problem men are becoming more self-conscious about is having discolored toenails - women can polish them, but men have no way to hide the problem. Like women, some men are so embarrassed they won't wear sandals, and just simply stay away from the beach or pool scene."

Buck says Xenna products address the problems of embarrassing nails and feet with two products: NonyX® Nail Gel, an exfoliant of nail-yellowing keratin debris, and CalleX® Dry Heel Ointment for rough, flaking or cracked heels.

Xenna's acid-free, diabetic-friendly CalleX Dry Heel Ointment thins and softens hardened skin and exfoliates dry, cracked heels. Its patented, natural enzymes selectively exfoliate only dry, cracked, thickened and scaly skin while its petrolatum base retains natural skin moisture, leaving heels and soles baby-soft and smooth.

For unattractive yellow or discolored toenails, Buck suggests Xenna's patented, exfoliating NonyX Nail Gel, a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which causes them to appear yellow, dark or discolored. Diabetic-friendly and natural, NonyX Nail Gel uses ethanoic acid to soften and gradually remove keratin debris buildup, leaving nails clear and healthy-looking with regular use.

CalleX Ointment is sold in the foot care section of Walgreens, Rite Aid, Longs, HEB grocery stores, Kerr Drug, Snyders, Giant Eagle, Bi-Lo, Bruno's and many Medicine Shoppe pharmacies, as well as online at (http://www.callexointment.com/)

NonyX Nail Gel can be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB, Bi-Lo and Giant Eagle grocery stores, Kerr Drug, Snyders and most Medicine Shoppes. Online, it is also available at (http://www.nonyx.com/).

For photos of toenails and heels before and after using Xenna products, go to http://www.xenna.com . All Xenna products are money-back guaranteed.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).

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C. J. Buck

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