IndexTools Announces Booming GmbH as its First Strategic Alliance Partner in Germany

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IndexTools (Inc.), leading provider of online marketing analytics platform, announced today at OMD in Düsseldorf a Strategic Alliance Partnership with German online marketing agency, Booming GmbH.

working with the IndexTools marketing analytics platform, they will have access to an array of actionable information about their web performance and will quickly identify areas for improvement in their online business activity. What's more, Booming's proven understanding of how to profitably utilize web analytics in the world of online German media is a big plus for IndexTools.

IndexTools (Inc.), leading provider of a cutting-edge online marketing analytics platform, announced today at OMD in Düsseldorf a Strategic Alliance Partnership with German online marketing agency, Booming GmbH.

IndexTools always seeks trusted partner companies with acknowledged expertise in web analytics to join its Partner Alliance Program. These alliances stand at the forefront of its strategy of providing comprehensive solutions to improve businesses' online marketing performance. In Germany, which is the second largest market of online advertising in Europe, IndexTools partnered with Booming.

"Booming's clients are in for a treat," said Dennis R. Mortensen, COO of IndexTools, "working with the IndexTools marketing analytics platform, they will have access to an array of actionable information about their web performance and will quickly identify areas for improvement in their online business activity. What's more, Booming's proven understanding of how to profitably utilize web analytics in the world of online German media is a big plus for IndexTools."

Even the best analytic tool needs the analytics intelligence and know-how necessary to apply them to effective online marketing, Mortensen hastened to add, citing Booming's track record as one of Germany's most promising online marketers. And with IndexTools as an ally, he continued, Booming gains a partner with thousands of clients in markets across the globe and a seasoned support team that delivers fast and effective assistance whenever they require, a view he shared with Booming CEO Andreas Schwabe.

"We chose to build a strategic alliance partnership with IndexTools because they deliver outstanding features and functionalities and a support team that stands by you," Schwabe said. "Providing additional integrated products and features such as IndexTools Bid Management 2 product and the custom report feature enhances our own power to meet customer needs, which in turn helps our customers gain deeper insights in the online behavior of their customers."

Booming is the subsidiary of German media titan, Holtzbrinck Publishing Group, a longtime publisher of books and periodicals relating to trade, education and science, news and business. More recently, the Holtzbrinck Group became a major player in electronic media with several online magazines and portals, such as StudiVZ, My-Hammer and Parship. Today Booming works actively with an array of companies outside the group, producing comprehensive solutions for direct and measurable success of online marketing activities.

"The key advantage of this strategic partnership is the intensive exchange of knowledge and customer needs," said Schwabe, "in order to raise the competitiveness of each of our customers and to find improvements for IndexTools Web Analytics regarding German market needs. The strategic partnership empowers Booming to offer a comprehensive service to all clients, accessing IndexTools' knowledge and expertise in web analytics."

In addition to the benefits of an innovative online marketing analytics platform, membership in IndexTools Partner Alliance Program allows Booming ready access to vital marketing and sales resources and a direct line to the product development of IndexTools.

About Booming GmbH:
Booming GmbH, Munich, belongs to the Georg von Holtzbrinck publishing group. As a subsidiary of Direct Relation GmbH, Booming Online Marketing is part of a leading European network with special know-how in Online Marketing, Direct Marketing and Performance Marketing.
Booming offers integrated customer services in Search Engine Optimization, Search Engine Marketing, Affiliate Marketing and Web-Analytics in addition to Online Marketing Consulting. With these services Booming helps companies boost their output in the Internet business, maximizing scope and exploiting their potential in internet marketing as efficiently as possible.

As a full-service online marketing agency, Booming offers comprehensive solutions for direct and measurable success of online marketing activities. A young and international team with proven experience and broad knowledge of market conditions develops ideal solutions and optimized strategies at customers' options. In addition, Booming guarantees best relationships with strategically important allied companies such as Google, Yahoo and major affiliate networks.

About IndexTools:
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing. IndexTools' services have boosted the online performance of more than 3.000 clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba. IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, operates from New York City, US and has an extensive Technology Development Center in Budapest, Hungary EU. IndexTools' competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.

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Andrea Simon
IndexTools
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