Social Network Launches Specifically for Marketing Communications Professionals

Share Article

'MarCom Professional' is the first dedicated social professional network for marcom professionals. Members now posting about consumer trust, advertising on mobile platforms, new media developments and branding issues for the marcom sector.

People are familiar with social networks, but until now they have not focused on a specific profession. MarCom Professional is designed entirely for the marketing communications profession and presents the opportunity for marketing communicators to become pioneers in adopting such a network to inform, learn and entertain.

Launching at 9am (GMT) on Tuesday 25 September, 'MarCom Professional' is the first dedicated social professional network designed specifically for the marketing communications industry.

Core news facts about MarCom Professional:
MarCom Professional is the first 'social professional' network dedicated to the marketing communications sector. All marketing communications disciplines covered by specialised content, plus vertical categories such as FMCG, youth, education & learning

Membership is free and all members are verified as working in marketing communications, thereby ensuring high quality, targeted content and informed discussion

Members can easily import existing blogs, post, share, collaborate using bliki functionality, edit with full version control and comment in a secure, professionally hosted environment

Development and functionality will be driven by member requirements and community demand.

Main news release:
As the impact of the 'social Web' (http://en.wikipedia.org/wiki/Social_Web) continues to be felt across each distinct discipline within marketing communications, from PR to design, advertising to digital marketing, MarCom Professional's niche networking platform enables professionals and academics working in the sector to collaborate, network, inform and communicate, in a secure, moderated environment.

Different from pure 'social' networking sites which feature generic content and are used mainly for virtual socialising, MarCom Professional utilises bliki-based social networking for the first time. Combining the reverse chronological ordering of blogs, with the collaborative editing capabilities of a wiki, members are able to view full version and version comparisons, making it the ideal platform for collaboration with peers. A second innovation enables members to have an alter ego, particularly useful for adding polemic or commentary that may be at odds with the position of a member's employer, but worthy of discussion and debate.

Agencies could choose to use MarCom Professional as the agency intranet, a cost effective way to communicate and collaborate with colleagues in a closed, securely hosted community. Others may choose to subscribe to the RSS feeds to stay abreast with industry developments, or to recommend venues and restaurants most suited to media events. An open community could be established to focus on Web 2.0 and its increasing impact on all areas of marketing communications. The possibilities for MarCom Professional are numerous, with future development and innovation driven by the members and communities who use and benefit from the first social professional networking platform.

Andrew Betts, Director of Social Professional Limited, the company behind MarCom Professional, says, "People are familiar with social networks, but until now they have not focused on a specific profession. MarCom Professional is designed entirely for the marketing communications profession and presents the opportunity for marketing communicators to become pioneers in adopting such a network to inform, learn and entertain." Andrew added that MarCom Professional is particularly relevant to marcom consultancies and agencies, as he believes prospective customers will come to the site to learn and source appropriate skills and knowledge.

Social Professional Limited is a privately owned company established to develop the world's best social professional networking platform. The technical team prides itself on delivering powerful Web applications that are simple to use and have won numerous accolades, including the Editor & Publisher's award for 'Best Media-Affiliated Business Blog, 2007', the Guardian newspaper's list of 'Top 10 Dotcoms' and the 'Top 25, Web 2.0' on The Register.

Definitions:

  • Social professional network is defined as a specific type of social network pivoting around the members' career; marketing communications in this instance
  • A bliki is the combination of two Internet concepts, a blog and wiki. It combines features from both in an easy-to-use way. Wikipedia

Links:
MarCom Professional
Social Professional

Logo:
MarCom Professional logo

Contacts:
Cass Stainton
MarCom Professional member and PR contact
Phone: 00 44 (0)207 380 1000 / 00 44 (0)7798 554520

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cass Stainton
Visit website