Coalition of 100 Black Women, Orange County Chapter, Names Identity Crisis as Marketing Firm of Choice

Share Article

Identity Crisis was chosen by the Coalition to create a distinct presence for the local chapter of the national organization, while also assisting them to recruit a diversity of members to the organization.

The Coalition of 100 Black Women's Orange County Chapter has named Identity Crisis as its marketing firm of choice. Identity Crisis will assist in creating a presence for the Coalition in the region and develop an identity that is complementary, yet distinct from the national organization by creating a new logo, website and marketing materials for the non profit.

The Coalition specifically chose Identity Crisis from other firms because of its unique ideas, quality product and interest in working with the organization to help it achieve its goals, said Marlene Dyce, president of the Orange County Chapter.

"Identity Crisis came highly recommended, yet it was their dynamic nature and receptiveness to work with a minority organization without hesitation that really impressed us," explained Dyce. "The type of projects they had worked on in the past were quality products, compared to what other firms had presented to us. It was a marketing no-brainer."

The Coalition is part of the National Coalition of 100 Black Women, formed in 1971 to address family, community and personal issues faced by African-American women. According to Dyce, the Coalition has expanded to include advocacy of education, finance health and wellness in the community.

In Orange County, the group is also looking to recruit members of different backgrounds, ethnic or otherwise, that are willing to advocate positive change. Dyce says the managing partners of Identity Crisis, Tom Underhill, David Moyle and Andy Pomeroy, personify the characteristics of the membership the organization wants to attract and feels this will be incorporated into the materials they produce.

"This type of project is exactly the kind that we seek to attain at Identity Crisis," said Moyle, who has already begun producing a new logo for the chapter. "The Coalition has been very receptive in allowing us to create an image that is their own. Our goal is to capture the dynamic and modern nature of today's woman, while still incorporating the change and advocacy that the organization is known for."

About Identity Crisis
Considered by its clients as their "in-house branding and marketing department at the fraction of a cost," Identity Crisis is a full-service marketing agency known for its ability to produce quality campaigns that are well-researched, effective and geared to meet specific goals. Its four principals, David Moyle, Tom Underhill and Andy Pomeroy have more than 60 years of combined experience in marketing and market development, design, branding, project management and technology. It also has photography, printing and binding capabilities, which allow it to create and implement campaigns in-house and ensure the integrity of its projects.


Share article on social media or email:

View article via:

Pdf Print

Contact Author


Vanessa Besack