Taco John's International Releases a Newly Developed Employment Brand

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Taco John's International unveils the organization's new employment branding campaign along with a newly revised career website portal.

At the recent Taco John's Manager's Training Conference, the human resources leadership of Taco John's International unveiled the organization's new employment branding campaign along with a newly revised career website portal. Forrest King, VP of Human Resources and Training, has been educating the organization about the importance of an employee brand for some time now. Through a partnership with NAS Recruitment Communications the new branding message was strategically developed to deliver the news that Taco John's is quickly becoming the employer of choice in the quick service industry.

In collaboration with many employees at the organization, NAS and their Employment Branding Team was able to gather data and direction to successfully engage the employee population while presenting the company with a message to assist in branding them as an employer of choice. The new concept, GO FOR THE BOLD ™, addresses many aspects of working at the organization.

According to King, "For Taco John's to take on the 'war for talent', we recognize the importance of incorporating best practices such as employment branding in order to position our organization for our future growth. Our new message also engages our existing employees therefore acting as a retention device".

Based on months of research, the NAS team first visited a number of Taco John's restaurants in various areas. They met with employees, sampled the food, and even worked behind the counters. Their main objectives were to create a theme that not only underscored Taco John's commitment to bringing great people and great jobs together and to provide vital tools to be used by all their franchises thereby creating a unified and consistent message in all their markets.

Taco John's operates and franchises more than 400 quick-service restaurants in 26 states. Independently owned and operated, the business opened its first restaurant in 1969. Taco John's prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients, and special West-Mex ® recipes, seasonings and sauces. Through the end of 2006, Taco John's has achieved 11 consecutive years of same store sales increases.

NAS Recruitment Communications is a recognized leader in the specialized field of human resource communications. As a McCann Worldgroup agency, NAS offers a 38-office network providing best-of-class service delivery with global, national, and local market expertise.


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Stephanie Gooden
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