Great Neck, NY (PRWEB) September 26, 2007
Analogy Marketing (http://www.analogymarketing.com) announced today that Company President Michael Ullman achieved Google's coveted "AdWords Qualified Professional" designation. Requirements for certification include rigorous testing and ongoing management of client AdWords accounts. A recognized expert in Search Engine Marketing (SEM), Mr. Ullman manages over $100,000 in AdWords PPC advertising, including Analogy Marketing's own in-house efforts.
According to Mr. Ullman, "Google's AdWords program, and Pay Per Click in general, have become much more sophisticated and competitive. And while PPC is still the fastest, surest way to drive traffic to a Website, it's not unusual for companies to spend hundreds or thousands of dollars only to achieve negative ROI's. In today's marketplace, a strong marketing foundation by itself is not enough. Success in PPC requires an ongoing process of testing, tracking, and tweaking your results."
Mark Roth, AdWords expert and developer of the Affiliate Radar PPC tracking application (http://www.affiliateradar.com), agrees: "The days of simply 'winging it' are gone. As Michael points out, it's become a much more complex and competitive marketplace. Success requires ever-increasing market savvy and currency."
With the advent of programs like Affiliate Radar, SpeedPPC, ZamDoo, and others, it's become possible for individuals and small companies to achieve previously unattainable competitive advantages. However, this comes at a price: the level of commitment required to compete effectively continues to rise. Easily accessible "ad spying" capabilities, automated campaign generators and landing page optimizers, and sophisticated tracking applications continue to raise the bar.
About Analogy Marketing
Analogy Marketing is a leading Internet Marketing company based in New York. The company develops and implements innovative strategies in PPC and Affiliate Marketing, and produces Info-Products based on these strategies. In addition to the Company's own in-house efforts, Analogy Marketing supports other Internet Marketers through product sales and training, and operates a limited PPC and IM Consultancy. The Company's blog, "Improve Your Internet Marketing", can be found at: http://www.improveyourinternetmarketing.com.
Analogy Marketing also moderates the user forums for some of the industry's leading application providers, and publishes the Internet Marketing newsletter "Melanies Tips" (melaniestips(at)aweber.com).
Company President Michael Ullman, former Technology Spokesman and National Internet Services manager for AT&T, has taught digital communications at Johns Hopkins University and lectured at the Smithsonian Institution in Washington DC. He can be reached at: mike @ analogymarketing.com.