American buyers expect quality apparel at low prices, but what's been missing is style. American buyers need designers who can deliver all three elements: style, price and quality
New York, NY (PRWEB) September 27, 2007
Every industry is in the process of going global these days. For American companies, that means learning how to market their products internationally, but for some companies, that means finding a way to tap into the complex and vast markets of consumers in the U.S. One company, MZI Global Marketing, is partnering with leading women's organizations to help small international businesses make this leap.
As Andre Kim, South Korea's most famous and powerful fashion designer states in the New York Times full-page article on Korean fashion 9/15/07, "Fashion should portray grace, intellectual and artistic beauty, youthful energy…not too classic". In that vein, MZI Global Marketing is organizing a unique fashion event in New York City - 'Fashion Market Day' - featuring top upcoming and established Korean fashion brands, after their West Coast introduction. As South Korea has opened up since the 1980s and Western clothing has been made popular, talented Korean fashion designers are ready to "strut their stuff" in this one-day buyers' market event.
In its most recent project, 'Fashion Market Day', MZI Global Marketing is partnering with the 'Korean Women Entrepreneurs Association' (KWEA) to promote seven Korean designers, all woman-owned small businesses. Through the event, which is sponsored by the 'Small Business Corporation' (SBC) of Korea, the designers will be debuting their 2008 collections for U.S. buyers in hopes of breaking into the U.S. market. It's a critical step for these businesses, many of which have already garnered noteworthy success domestically and who are hoping to grow their businesses by introducing their products to U.S. consumers.
"American buyers expect quality apparel at low prices, but what's been missing is style. American buyers need designers who can deliver all three elements: style, price and quality," said Mira Zivkovich, president and CEO of MZI Global Marketing. "These Korean designers are known for their excellence in all three areas, but in order to bring their products to the U.S., they need support from American market experts. We're thrilled to collaborate with the KWEA to bring the collections of these incredible women designers to the U.S."
MZI Global Marketing is also meeting with additional women's organizations, including 'Women's Business Enterprise National Council' (WBENC), 'Asian Women in Business' (AWIB) and KWEA in October to determine additional opportunities to help women grow their businesses. WBENC's president, Linda J. Denny, will meet with the MZI Global Marketing team on Oct. 16 and KWEA's president Yoon-Jung Ahn, will meet with the MZI Global Marketing team on Oct. 17. Any women's groups interested in participating in these discussions, or in scheduling individual events or meetings can contact Mira Zivkovich.
About Asian Women in Business (AWIB)
AWIB is a not-for-profit membership organization founded in 1995 to assist Asian women to realize their entrepreneurial potential. AWIB fills a vital need for women who need information, education and networking opportunities to start or expand their businesses. Since its opening reception in October 1995, it has sponsored many conferences and workshops, provided individualized technical assistance and served as a support mechanism for small business owners. Over 16,000 people have attended its sponsored events and has become a reliable source of information for entrepreneurs. For more information, please visit http://www.awib.org.
About the Women's Business Enterprise National Council (WBENC)
The WBENC, founded in 1997, is the nation's leading advocate of women-owned businesses as suppliers to American corporations. It also is the largest third-party certifier of businesses owned and operated by women in the United States. WBENC works to foster diversity in the world of commerce with programs and policies designed to expand opportunities and eliminate barriers in the marketplace for women business owners. Dedicated to enhancing opportunities for women's business enterprises, WBENC works in partnership with women's business organizations located throughout the country to provide a national standard of certification for women-owned businesses. For more information, please visit http://www.wbenc.org.
About the Women Presidents' Organization (WPO)
The Women Presidents' Organization (WPO) is for women whose businesses annually gross over two million dollars. The WPO is currently operating in 50 locations nationwide and in Canada. The WPO, along with its chapter facilitators, works hard to bring together a diverse group of successful women business owners who share enough to face similar issues but are different enough to make a unique contribution to the group. Meeting content is determined by the members and varies depending upon their interests and needs between roundtables, case studies, business analysis, expert consultants, burning issue reviews, guest experts, and self-assessments with group feedback. For more information, please visit http://www.womenpresidentsorg.com.
About Small Business Corporation of Korea (SBC)
Since its foundation as a non-profit government agency in 1979, SBC has been committed to fostering and promoting Korean small and medium sized businesses. SBC understands that excellence comes in different sizes and offers assistance to Korean businesses in entering the U.S. market. With a regional headquarters office located in New Jersey, it provides a variety of support services such as training, marketing, and financial assistance in order to increase the global competitiveness of Korean businesses. For more information, please visit http://www.sbc.or.kr/eng.
About Korean Women Entrepreneurs Association (KWEA)
Under the leadership of its president, Yoon-Jung Ahn, owner of leading fashion brand An Yoon Jung Ans, KWEA partners with American women leaders to improving the interests of businesswomen and their business activities. KWEA's objectives are to enhance businesswomen's position, to protect their interests by supporting the growth of businesses owned by women, and to promote the economic development of Korean women. For more information, please visit http://www.womanbiz.or.kr.
About MZI Global Marketing
MZI Global Marketing is an award-winning, full-service integrated marketing and advertising firm that creates and executes effective high-tech solutions for their clients across a wide spectrum of industries. Under the leadership of president and CEO Mira Zivkovich, recipient of the 2007 Ellis Island Medal of Honor, MZI Global Marketing puts its international, multicultural marketing expertise, a mastery of interactive marketing strategies, and custom publishing prowess to work for clients that aim to build their businesses on a global scale. MZI Global Marketing is committed to guiding its clients from initial strategy to well executed solutions, helping them surmount any challenge and achieve their every business goal. For more information, please visit http://www.mziglobal.com.