Minty Fresh has been a bastion of underground pop music for a good 14 years now
New York, NY (PRWEB) September 25, 2007
BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announced today that it will air a brand new specialty show co-hosted by DJ Matt and DJ Emily, showcasing the energetic indie pop label, Minty Fresh Records. This significant new show will feature a playlist with many talented artists from the impressive label. The "Minty Fresh Showcase" is the latest installment in the station's impressive series of record label specialty shows.
Minty Fresh Records was started in 1993 by Jim Powers and Anthony Musiala in Chicago, Illinois. The label, which also publishes music, is a "steadfast purveyor of intriguing pop" dedicated to bringing listeners the best new pop music from around the globe. Today, Minty Fresh is home to artists such as The Cardigans, Liz Phair, Ivy, The Children's Hour, and Veruca Salt.
"Minty Fresh has been a bastion of underground pop music for a good 14 years now," says DJ Matt. "In that time, they have amassed an eclectic library boasting a great many foreign acts that most people have never heard of. Emily and I are going to change all that. Bands like Husky Rescue, Beangrowers, Wrongkong and Standard need to be noticed, and we hope this showcase will help to get the ball rolling with our listeners."
The "Minty Fresh Showcase" is available in the station's archive and program guide, along with all of BTR's previous record label showcases and other specialty programs. Listeners can tune in to hear DJ Matt and DJ Emily's picks from the Minty Fresh Records roster by visiting http://www.breakthruradio.com.
About BreakThru Radio
BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.
In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.
"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.
BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has over 800,000 listeners daily.
2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.
Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.
Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, Alltel, AT&T and T-Mobile.
BTR can be heard on http://www.breakthruradio.com and http://www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.
Colleen McAllister, BreakThru Radio