SEO Training Class to Follow Search Engine Strategies Chicago

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Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit will teach half-day search engine optimization training class on Friday, December 7, 2007

Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting.

SEO-PR and Searching for Profit today announced that they will offer an SEO training class focused on "Getting found in all the right places" following the Search Engine Strategies Conference & Expo 2007 in Chicago ( Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit will teach the half-day search engine optimization training class at the Chicago Hilton on Friday, December 7, 2007, following the SES Chicago event.

According to Jarboe, "Universal search changes everything! The advent of Google's Universal Search has been called the most radical change to its search results ever."

Watlington adds, "So, how do you take advantage of Google's new approach, which blends listings from news, blog, video, and image search among those it gathers from web search? In other words, how do you get found in all the right places?"

The SEO training class, which will run from 8 a.m. to noon, is designed to answer these questions. It is for public relations professionals as well as search engine marketers, who both need to understand how to optimize content for Google News, Yahoo! News, Google Blog Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo! Video and a growing variety of other sites.

During this workshop, participants will learn how to:

  • Pick target keywords for news, blog, image, video and web search engines;
  • Position keywords in crucial locations;
  • Create original and unique content of genuine value, including text, images and video;
  • Avoid search engine stumbling blocks;
  • Build inbound links intended to help people find interesting, related content;
  • Just say no to search engine spamming;
  • Submit a Sitemap, RSS feeds, and videos to search engines and directories;
  • Verify and maintain listings; and
  • Go beyond web search engines to include key vertical search engines.

After attending this half-day workshop, search engine marketers and public relations professionals will be able to optimize, distribute and measure:

  • Press releases
  • RSS feeds
  • Images
  • Video files

The SEO training class can be taken in addition to the Search Engine Strategies Chicago conference, which runs December 3-6, 2007, or independently. There is an additional cost to attend - a half-day pass is $745.

Go to to view a description of this and five other search training classes.

About Greg Jarboe
Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in San Francisco and Boston. SEO-PR is one of 10 companies that Larry Chase's Web Digest for Marketers named to its Who's Who in SEO Experts. has put SEO-PR on its Recommended List of SEO Consultants, Experts, Firms and Service Providers.

Greg is a frequent speaker at Search Engine Strategies, WebmasterWorld's PubCon, and other industry conferences. Gord Hotchkiss, who writes the Out of My Gord blog, has called Greg "the guru of cranking up web visibility through effective optimization of press releases and leveraging news search." Lee Odden, who writes the Online Marketing Blog, has called Greg "a pioneer in the field of using search engine optimization in combination with press releases."
Greg has more than 25 years of experience in public relations, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies. He graduated from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College. He is a member of the Market Motive faculty, which teaches the concepts and best practices of Internet marketing.

About Amanda Watlington
Amanda Watlington Ph.D., A.P.R is the founder of Searching for Profit, a consultancy that focuses on how businesses can leverage search engines and new media such as blogging, RSS and podcasting to achieve marketing objectives. She has over twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a Web marketer. For clients, Amanda has developed award-winning print, Web, training, and presentation media.
Amanda is the author of two books. Her most recent book is Business Blogs: A Practical Guide. Amanda is a sought-after presenter and a recognized industry thought leader. She appears regularly as a speaker at Search Engine Strategies and DMA's Annual and Multi-Channel Marketing conferences, and WebmasterWorld's Search conferences. She serves on DMA's Search Engine Marketing Council, She is the co-chair of the Web Analytics Association's research committee and has served on the search and research committees of IAB.

Lee Odden, who writes the Online Marketing Blog has stated that "Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting."

Her education includes a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Direct Marketing Association (DMA), the Web Analytics Association (WAA), and the Public Relations Society of America (PRSA) and has an APR accreditation.


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