Allure Magazine's Best of Beauty Awards, Selects L'Oréal Paris Skin Genesis for Breakthrough in Skin Care

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Allure magazine recently announced the winners for their annual Best of Beauty Awards, featured in the October 2007 issue. The prestigious Breakthrough Award was presented to L'Oréal Paris Skin Genesis.

Allure magazine recently announced the winners for their annual Best of Beauty Awards, featured in the October 2007 issue. The prestigious Breakthrough Award was presented to L'Oréal Paris Skin Genesis.

Extensive testing shows, L'Oréal Paris Skin Genesis ( http://www.lorealskingenesis.com ) is a technologically-advanced, cell-strengthening system intended to develop stronger, tighter, more even skin.

Every year Allure samples, researches and tests new products on the market -- from shampoo and makeup to moisturizers and anti-aging serums. Editor in chief Linda Wells says "We start testing products in April and spend months breaking out in rashes with our hair looking nasty and our makeup overdone to try everything out and see what works." Marketing studies show that the awards do have an impact on the buying habits of American women -- "Every year this issue sells 57 million beauty products," explained Allure vice president and publisher Nancy Berger Cardone.

After meeting the rigorous standards of Allure Beauty Experts, including review by renowned dermatologists, Skin Genesis' innovative ingredient, Pro-Xylane™, is praised as the "molecule that keeps skin young-looking." According to Debra Jaliman, professor of dermatology at Mount Sinai School of Medicine in New York City, "The research [on Pro-Xylane] is amazing. It proves that these products produce long-term results by boosting the skin's production of GAGS, which are crucial in fight aging."

L'Oréal Paris introduced Skin Genesis in August 2007. Formulated with patented Pro-Xylane™, an exclusive L'Oréal molecule seven years in the making that strengthens skin and reignites cell activity layers. The skin care line, made up of three products -- Daily Treatment Serum Concentrate, Daily Moisturizer SPF15 Lotion and Daily Moisturizer Oil-Free Lotion -- is made of 100% naturally derived ingredients and "green chemistry".

Allure is a monthly women's beauty magazine published by Condé Nast Publications and founded in 1991. The annual Best of Beauty awards, which include Allure editors' favorite products, is a signature of the magazine.

The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass retailers.

L'Oréal Paris Skin Genesis is available at chain drug and mass-market retail outlets nationwide. Consumers can visit http://www.lorealskingenesis.com for additional information, coupons and Skin Genesis sample offers.

For additional information contact:
Brand Building PR:
Vijay Lalwani
212.343.8917
vlalwani(at)brandbuildingpr.com

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