Crestline is a company known for its customer service, and at Oneupweb, customer service is something we focus on every day
Traverse City, MI (Vocus) September 26, 2007
Integrated online marketing leader Oneupweb has been selected by Crestline, a leading provider of custom imprinted goods, to develop a paid search program.
"Crestline is a company known for its customer service, and at Oneupweb, customer service is something we focus on every day," says Oneupweb CEO Lisa Wehr. "Our two companies clicked right away."
According to Crestline E-Commerce Manager Larry Chasse, Crestline was looking for a search engine marketing company to help them increase the number of unique visitors to their site, reach new markets and bring in qualified traffic resulting in conversions. They were in the process of creating vertical markets that meet customers' diverse needs, such as providing customizable products tailored to education and health care. Crestline recognized the need for their website to support these markets and be a top online destination for consumers.
"Crestline is great in terms of customer service, but we needed to extend our reach into new markets," notes Chasse. "It's easy to drive traffic to a website, but we wanted to drive quality traffic that would result in sales."
To Chasse, Oneupweb stood out as the company that most understood Crestline's goals and seemed best equipped to help them successfully achieve these goals.
"Oneupweb is a company with a proven record and the tools to do the job right," he explains. "Having a partner that knows the pay per click and search engine optimization worlds as well as they do has been invaluable."
To meet Crestline's goals, Oneupweb has already developed a strategic pay per click advertising program to reach targeted prospects.
"We have tried to match Crestline's level of service in every interaction. The ad copy we've created for them focuses on their superior level of service and their product quality," says Wehr. "Within a month's time, we've already seen their average click through rate rise and conversion rates improve in a very competitive market."
Oneupweb uses its proprietary technology, ROI trax®, to monitor, track and improve Crestline's campaigns. The conversion tracking and reporting technology has helped to monitor pay per click ad performance, letting them know what's working and what isn't.
"Oneupweb watches our site very closely. They make adjustments quickly and seamlessly when needed, all the time letting us know what they're doing and why," says Chasse. "We're confident that we will continue to see more qualified traffic and greater conversion rates as we continue to develop our relationship with Oneupweb. To me Oneupweb is more than a vendor; they've really been a partner for us."
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement, and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and produces One for the Money, an informative podcast series available on iTunes and OneUpWeb.com. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit OneUpWeb.com.
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the institutional and business-to-business sectors, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive website, Crestline has become a one-stop destination for custom imprinted products. Crestline employs more than 60 associates at its Lewiston, Maine, headquarters, including several who have achieved the rank of Certified Advertising Specialist, the promotional products industry's only recognized professional certification. Since 1997, Crestline has been a division of Geiger, the nation's largest privately owned promotional products company. In 2006, Geiger/Crestline was named to the inaugural class of "Best Places to Work in Maine." For more information, visit Crestline.com.