SNL Kagan Trends Study Shows New Tech Revives Interest in Media

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Media Trends 2007, a new study from SNL Kagan, shows how the latest technologies and digital services are shaking up the media market. Major players like Apple and many telcos are taking advantage of these new technologies to expand their product offerings and increase competition.

Content owners and distributors are using digital to reach new audiences and boost revenues, while cable MSOs have made significant gains in the phone and high speed data arenas.

Media Trends 2007, a new study from SNL Kagan, shows how the latest technologies and digital services are shaking up the media market. Major players like Apple and many telcos are taking advantage of these new technologies to expand their product offerings and increase competition.

"Older media players are enhancing or expanding their businesses via new technologies," said Deana Myers, SNL Kagan senior analyst. "Content owners and distributors are using digital to reach new audiences and boost revenues, while cable MSOs have made significant gains in the phone and high speed data arenas."

At the same time, multichannel providers have jumped headfirst into the race for customers by offering on-demand and high-definition games. This competition benefits consumers, who are now spending a record amount on media — about 1.85% of the average U.S. annual income.

Among other highlights from the Media Trends 2007 report:

  • TV broadcasters enjoyed higher-than-expected political advertising revenues and gains from all top 10 TV ad categories in 2006. Online and retransmission could prove to be lucrative growth areas over the next decade.
  • SNL Kagan estimates the pay-per-view and video-on-demand industry at about $2.8 billion in 2006 and expects it to grow to $8.9 billion by 2017. We expect the most growth from the VOD segment, to nearly $5.5 billion by 2017 from $1 billion in 2007.
  • Basic cable commanded an impressive 63.5% viewing share in 2006 versus 39% for the broadcast networks.
  • U.S. wireless subscriptions grew by more than 12% in 2006, reaching 233 million at year-end. Total industry ARPU is expected to grow at an inflation-paced CAGR of 1.5% over the next 10 years.

Media Trends is an annual survey of key facts, figures and viewpoints for media segments including broadcast TV and radio stations, cable MSOs, cable networks, consumer entertainment, DBS, Internet, motion pictures, newspapers, pay networks, PPV/VOD/DVRs, telco video, TV programming, home video, and wireless.

SNL Kagan's Media Trends 2007 report is available exclusively as part of the SNL Kagan Information Service. For more information on this report and other data sets within the SNL Kagan Information Service, call 866-296-3743 or e-mail [email protected]

About SNL Kagan:
SNL Kagan is the ultimate resource for complete financial intelligence on the broad and dynamic media & communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. SNL Kagan combines the 38-year heritage of Kagan Research with parent company SNL Financial's 20 years of experience in providing essential guidance to Wall Street and to America's top corporations. For more information, visit http://www.snlkagan.com.

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