Vancouver, BC (PRWEB) September 27, 2007
VKI Studios today received the official nod: Google has welcomed them into the exclusive network of Google Authorized Analytics Consultants (GAAC).
Any website owner can sign up and receive Google Analytics free of charge. However, most site owners will need help making sense of all the data. That's why Google developed the GAAC network.
This small group of web analytics professionals have undergone advanced training by Google. They have demonstrated a deep understanding of Google Analytics and how data should be interpreted and applied.
The GAAC network provides advanced technical support, set-up and consulting services to Google Analytics customers. GAACs are entrusted with the important responsibility of helping Google Analytics customers measure their websites' performance and, most importantly, figure out how to make those websites perform better.
Deciding which data to consider - and how to organize, interpret and act on it - is an incredibly difficult challenge. Even with the free tools Google supplies, it's a task few site owners are willing or able to handle. As VKI Studios' President, Darcy Foster states:
"Google Analytics is a tremendous tool. Unfortunately, I would estimate that less than 10% of Google installs are making actionable business decisions; it sounds crazy but 90% of the sites we see with Google analytics installed have no idea how to use the data. I realize that analytics is in its infancy, but clearly there is an opportunity for new adopters and with Google offering the software for free, there is no reason why more companies aren't optimizing business goals."
VKI Studios' official GAAC certification is but the latest indication of its dedication to improving website performance. Web Analytics is all about uncovering a website's problem areas - and identifying opportunities for improvement. It therefore perfectly complements VKI Studios' established expertise in Internet Marketing and Web Usability.
503-1080 Howe Street
Canada V6Z 2T1
Tel: (604) 733-1474
Toll Free: (604) 866-8899